Invictus Primus Flooring
Invictus Primus is the value entry point into the Invictus rigid-core line-up — a Belgian-engineered click LVT range that delivers fully waterproof construction, realistic wood-effect designs and the dimensional stability of a rigid core, at a sharper price than the flagship Maximus and Ultimus ranges. Primus is the right choice for busy family homes, rental properties and renovation projects where the priority is a strong-performing rigid LVT without paying for the top-tier design library.
At Grosvenor Flooring we stock the full Primus range. It is sold on a Request a Price basis — send us your measurements and any competitor quotes you already have, and we will come back the same working day with a tailored price via our enquiry form, WhatsApp or phone.
Browse the wider Invictus range or our full luxury vinyl flooring collection, or visit our Altrincham showroom.
About Invictus Primus
Primus uses the same core Belgian engineering principles as the rest of the Invictus catalogue — a stable rigid core, a precision click locking system and a hardwearing wear layer — but with a more focused design library and a sharper price point. The result is a click LVT that performs reliably in the rooms where it matters most, without the brand premium attached to the flagship Maximus and Ultimus ranges.
Like the rest of the Invictus range, Primus is fully waterproof once installed, suitable for use over most underfloor heating systems and engineered for fast, low-disruption installation over a properly prepared subfloor.
Where Primus Fits in the Invictus Range
Primus is the value rigid-core option in the Invictus range. Maximus glue-down and Maximus Click sit above as the flagship design library, and Ultimus sits at the premium rigid-core tier. Primus is the right choice when you want Invictus engineering and waterproof performance at the keenest price the brand offers.
Where Can Invictus Primus Be Used?
Primus is suitable for any room in the home. Its rigid-core, fully waterproof construction makes it especially well-suited to kitchens, bathrooms, utility rooms and hallways. It is equally well-suited to lounges, dining rooms and bedrooms, where the click installation reduces disruption.
Explore Related LVT Categories
- By format: click LVT (where Primus sits) or glue-down LVT.
- By wear layer: 0.3mm or 0.55mm wear layer LVT.
- By style: wood-effect plank or wood-effect herringbone LVT.
- By room: kitchen, bathroom, hallway, lounge, bedroom or dining room LVT.
- By colour: light, natural, grey or dark LVT.
How to Request a Price
Primus is sold on a Request a Price basis. Send us your room measurements, shortlisted designs and any competitor quotes you already have via our enquiry form, WhatsApp or phone, and we will come back the same working day with a tailored, competitive price. For more on the brand, see our introduction to Invictus luxury vinyl flooring.
Frequently Asked Questions
How durable is the Invictus Primus range?
Invictus Primus is designed for durability in residential settings. It features a 0.30mm wear layer protected by the advanced Scratchmaster® coating for enhanced resistance against scratches, scuffs, and stains. It holds a Class 23 rating (heavy domestic use) and Class 31 (light commercial use) and comes with a 15-year residential warranty.
Can I install Invictus Primus LVT myself?
Invictus Primus is a dryback (glue-down) LVT. While DIY installation is possible for experienced individuals, it requires meticulous subfloor preparation (smooth, level, clean, dry) and the correct application of LVT adhesive. For the best results, longevity, and to ensure your warranty remains valid, we strongly recommend professional installation by experienced fitters like those at Grosvenor Flooring.
Is Invictus Primus LVT flooring fully waterproof?
Yes, Invictus Primus LVT is 100% waterproof. This makes it an excellent flooring choice for areas prone to moisture and spills, such as kitchens, bathrooms, utility rooms, and entrance halls, as it won't swell, warp, or stain when exposed to water.
Is Invictus Primus LVT suitable for use with underfloor heating?
Yes, Invictus Primus LVT is compatible with most common types of water-based underfloor heating systems. It's important to follow the installation guidelines provided by both Invictus and the heating system manufacturer, particularly regarding maximum surface temperature (typically 27°C), to ensure safe and effective performance.
