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Invictus Primus LVT Flooring

Discover the perfect blend of style, durability, and affordability with Invictus Primus Luxury Vinyl Tile (LVT) flooring, available at Grosvenor Flooring. As part of the renowned Invictus LVT family, the Primus collection offers an accessible yet high-quality flooring solution designed to enhance the beauty and functionality of your home without compromising on performance.

Invictus Primus LVT is engineered for modern living, featuring the advanced Scratchmaster® top layer for exceptional protection against daily wear and tear. Its waterproof nature makes it ideal for any room, including kitchens and bathrooms, while its easy maintenance routine ensures your floors look stunning with minimal effort. Choose Invictus Primus for a floor that truly stands up to the demands of busy UK households.


Invictus Luxury Vinyl Tile flooring is designed with performance and style at its core. The Primus collection embodies this philosophy, providing homeowners with a versatile and reliable flooring choice that combines aesthetic appeal with practical benefits. It stands as a testament to the idea that budget-friendly flooring doesn’t mean sacrificing quality or design.

The Primus range offers a carefully curated selection of realistic wood and stone effect designs. Whether you prefer the timeless elegance of classic oak planks or the sophisticated look of contemporary stone tiles, Primus has options to complement any interior décor scheme. Each design authentically replicates the texture and visual nuances of natural materials, adding warmth and character to your living spaces.

Beneath the surface, Invictus Primus is built to last. The key lies in its construction, featuring a robust 0.30mm wear layer protected by the innovative Scratchmaster® coating. This unique top layer significantly enhances the floor’s resistance to scratches, scuffs, and stains, making it an excellent choice for areas with high foot traffic, children, or pets. Its Class 23 (heavy domestic) and Class 31 (light commercial) ratings attest to its durability in demanding environments.

Furthermore, Invictus Primus LVT is 100% waterproof, offering peace of mind for installations in moisture-prone areas like kitchens, bathrooms, utility rooms, and entranceways. Spills and splashes can be wiped away easily without fear of damage to the flooring planks or tiles. This waterproof quality, combined with its ease of cleaning – typically requiring just regular sweeping and occasional damp mopping – makes Primus exceptionally low maintenance.

Comfort is another significant advantage. Unlike cold ceramic tiles or noisy laminate, Invictus LVT feels warmer underfoot and provides effective sound dampening, contributing to a quieter and more comfortable home environment. It is also fully compatible with most water-based underfloor heating systems. Backed by a reassuring 15-year residential warranty, Invictus Primus offers long-term value. At Grosvenor Flooring, our experts can guide you through the Primus collection and provide professional installation, ensuring a flawless finish and validating your warranty for years of enjoyment.

Is Invictus Primus LVT Flooring Right for You? A Buying Guide

Choosing the right floor involves considering various factors. This guide helps you determine if the Invictus Primus LVT range meets your specific needs:

  • Room usage / Location: Rated Class 23 for heavy domestic use and Class 31 for light commercial use, Primus is highly versatile. It excels in living rooms, bedrooms, hallways, kitchens, bathrooms, and utility rooms thanks to its waterproof and durable nature.
  • Lifestyle: Ideal for busy households, families with children, and pet owners. The Scratchmaster® top layer provides good scratch resistance, and its waterproof surface makes cleaning up spills effortless. Its low maintenance requirements suit those seeking practical flooring solutions.
  • Budget: Invictus Primus is positioned as a high-quality yet budget-friendly LVT option. It delivers excellent performance and stylish designs at an accessible price point, offering significant value for money compared to natural materials or higher-spec LVT ranges.
  • Durability & Maintenance: Features a 0.30mm wear layer enhanced with Scratchmaster® protection for good resistance against everyday wear. It’s fully waterproof and very easy to maintain with simple cleaning routines. The 15-year residential warranty provides confidence in its longevity.
  • Material Type Pros & Cons:
    • Pros: Highly water-resistant, good scratch and stain resistance, comfortable and quiet underfoot, realistic wood and stone designs, affordable price point, easy to clean, compatible with underfloor heating, phthalate-free.
    • Cons: As a dryback LVT, requires careful subfloor preparation and adhesive for installation (professional fitting recommended). The 0.30mm wear layer is durable for homes but less thick than premium LVT ranges designed for very heavy commercial use.
  • Aesthetics & Style: Offers a diverse selection of authentic wood plank and stone tile effects, suitable for various interior designs, from traditional to modern minimalist. Provides the look of natural materials without the associated upkeep.
  • Comfort & Sound: Noticeably quieter and warmer underfoot than materials like ceramic tile or stone. Provides a comfortable surface for walking and standing.
  • Underfloor Heating: Fully compatible with most common water-based underfloor heating systems, ensuring warmth and comfort throughout the year (always follow manufacturer guidelines regarding temperature limits).
  • Installation: Invictus Primus is a ‘dryback’ LVT, meaning it requires full adhesion to a smooth, level, and properly prepared subfloor using a suitable LVT adhesive. Professional installation by Grosvenor Flooring’s experienced fitters is highly recommended to ensure a perfect finish, optimal performance, and warranty validity.
  • Sustainability: Invictus LVT flooring is produced phthalate-free and has low Volatile Organic Compound (VOC) emissions, contributing to a healthier indoor environment.

We recommend that products should be viewed in an approved retailers showroom before purchasing as discrepancies can occur between product images and seeing the product sample in real life.

To qualify for extended warranties: all Installations should be carried out by a qualified Invictus fitter or NVQ level 2 or equivalent; we recommend Uzin or FBall’s adhesives are used.

Frequently Asked Questions about Invictus Primus LVT

Is Invictus Primus LVT flooring fully waterproof?

Yes, Invictus Primus LVT is 100% waterproof. This makes it an excellent flooring choice for areas prone to moisture and spills, such as kitchens, bathrooms, utility rooms, and entrance halls, as it won’t swell, warp, or stain when exposed to water.

How durable is the Invictus Primus range?

Invictus Primus is designed for durability in residential settings. It features a 0.30mm wear layer protected by the advanced Scratchmaster® coating for enhanced resistance against scratches, scuffs, and stains. It holds a Class 23 rating (heavy domestic use) and Class 31 (light commercial use) and comes with a 15-year residential warranty.

Can I install Invictus Primus LVT myself?

Invictus Primus is a dryback (glue-down) LVT. While DIY installation is possible for experienced individuals, it requires meticulous subfloor preparation (smooth, level, clean, dry) and the correct application of LVT adhesive. For the best results, longevity, and to ensure your warranty remains valid, we strongly recommend professional installation by experienced fitters like those at Grosvenor Flooring.

Is Invictus Primus LVT suitable for use with underfloor heating?

Yes, Invictus Primus LVT is compatible with most common types of water-based underfloor heating systems. It’s important to follow the installation guidelines provided by both Invictus and the heating system manufacturer, particularly regarding maximum surface temperature (typically 27°C), to ensure safe and effective performance.


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