GF LVT Flooring
GF by Grosvenor Flooring is our own luxury vinyl flooring range — designed in-house, sourced direct from established European factories, and priced to give our customers a properly specified premium LVT without paying the brand premium that comes with the better-known names. The range covers two tracks: our flagship rigid-core GF SPC Flooring collection, named after Cotswold villages, and a wider GF LVT line-up that complements it.
Every GF LVT product is buy-online with full pricing displayed, and we offer up to 5 free samples on every order so you can compare colours, textures and finishes properly at home before you commit. UK delivery is included; supply-and-fit is available for customers in Altrincham, Manchester and Cheshire.
Browse the GF LVT collection below or explore our wider luxury vinyl flooring catalogue. To see the range in person, the GF collection is laid out on full-size display in our Altrincham showroom.
About GF by Grosvenor Flooring
GF is the in-house label developed by Grosvenor Flooring after twenty-plus years of selling LVT across the major UK premium brands. We saw the same pattern that drove us to launch our own engineered wood collection: customers were paying a heavy brand premium on luxury vinyl floors that came out of the same European factories as much cheaper alternatives, and there was very little choice in the middle ground for buyers who wanted a properly specified rigid-core LVT with a thick wear layer, a stable core and a contemporary design library, without paying premium-brand prices.
The GF LVT range is our answer. We work directly with European manufacturers, we control the spec sheet, and we sell under our own label rather than through a national distributor network — which lets us keep the spec high and the price sharper than the comparable premium brands.
The GF LVT Collection
GF SPC Flooring is the flagship sub-collection — rigid-core SPC (stone polymer composite) click LVT, named after Cotswold villages including Kingham, Blenheim, Burford, Campden, Daylesford, Bourton, Stow, Norton, Lygon, Broadway, Farncombe and Estelle. Built around a stable mineral core, fully waterproof and engineered for click installation over most existing hard floors. Best for kitchens, bathrooms, utility rooms, hallways and renovation projects where minimal disruption matters.
The wider GF LVT line-up complements the SPC range with additional formats and finishes designed to sit alongside it — see the product grid below for the current line-up.
Why Buy GF LVT from Grosvenor Flooring?
Most customers who choose GF LVT have already shopped a few of the brand-name ranges — Amtico, Karndean, Invictus, Coretec — and want to understand whether the GF range offers comparable quality at a sharper price. Our honest answer: yes, on the floors we have chosen to put under the GF label. We do not try to compete on every spec point with every premium range, but on the boards we sell the wear layer, core construction and surface design quality are directly comparable to floors costing 25–40% more elsewhere. Much of what you save with GF is the brand premium.
Because GF is our own range, you also get full online checkout, transparent pricing, our free sample service (up to 5 samples per order, posted free) and direct support from our team — not a call centre.
Where Can GF LVT Be Used?
GF LVT is suitable throughout the home. As a fully waterproof rigid-core product (in the SPC range), it performs especially well in kitchens, bathrooms, utility rooms and hallways, where moisture and traffic are highest. It is equally well suited to lounges, dining rooms and bedrooms.
GF LVT and Underfloor Heating
The GF LVT and SPC ranges are compatible with both wet and electric underfloor heating systems, subject to a maximum surface temperature of 27°C and standard installation guidelines. Always follow the manufacturer’s installation instructions to preserve performance and warranty cover.
Explore Related LVT Categories
- Other GF flooring: GF SPC Flooring or GF Engineered Wood.
- By format: click LVT or glue-down LVT.
- By style: wood-effect plank, wood-effect herringbone or stone-effect tile LVT.
- By room: kitchen, bathroom, hallway, lounge, bedroom or dining room LVT.
- By colour: light, natural, grey or dark.
How to Buy GF LVT
Every GF LVT product is available to buy online with full pricing displayed. Order up to 5 free samples first to compare colours and textures in your own light, then come back to order the full floor with confidence. UK delivery is included on the order page; supply-and-fit is available for customers in Altrincham, Manchester and Cheshire. To talk a project through before ordering, contact us via our enquiry form, WhatsApp or by phone. For more on choosing an LVT, our blog best LVT flooring in the UK 2026 guide is a useful starting point.
Frequently Asked Questions
Is LVT flooring better than laminate for a kitchen?
Yes, LVT is generally preferred for kitchens because it is 100% waterproof, whereas laminate can be susceptible to moisture damage and swelling if spills are not cleaned up immediately.
Can I install LVT over my existing floor?
For the best results and to ensure your warranty remains valid, the subfloor should be clear, level, and dry. Our fitting team usually recommends removing old flooring and applying a smoothing compound before laying LVT.
How long does LVT flooring last?
High-quality LVT from brands like Amtico and Karndean can last 25 to 35 years in a domestic setting, with many ranges offering lifetime guarantees when installed by an approved partner like Grosvenor Flooring.
Does LVT flooring scratch easily?
While no floor is completely scratch-proof, LVT features a tough protective wear layer that is highly resistant to scratches and scuffs, making it one of the most pet-friendly flooring options available.
How do I clean my new LVT floor?
Cleaning is simple; just sweep or vacuum regularly to remove grit, and use a damp mop with a pH-neutral cleaner specifically designed for luxury vinyl floors to maintain the surface finish.
