Invictus Flooring
Invictus is one of Europe’s most respected luxury vinyl flooring brands — a Belgian-engineered range built around exceptional dimensional stability, realistic wood-effect designs and the kind of warranty positioning normally reserved for the very top end of the market. The Invictus catalogue covers four ranges — Maximus, Maximus Click, Primus and Ultimus — each engineered to a specific use case so you can match the right product to the right room without overspecifying.
At Grosvenor Flooring, we stock the complete Invictus range and supply across the UK, with supply-and-fit available for customers in Altrincham, Manchester and Cheshire. Invictus is sold on a Request a Price basis — to discuss your project, get a tailored quote and have us beat any competitor price you have already had, get in touch via our enquiry form, WhatsApp or by phone.
Browse the Invictus ranges below or explore our wider luxury vinyl flooring collection. You can also visit our Altrincham showroom to compare Invictus alongside Amtico, Karndean and our other premium ranges in person.
About Invictus Flooring
Invictus is engineered and manufactured in Belgium, drawing on decades of European expertise in rigid-core LVT and SPC technology. Where many premium LVT brands focus on glue-down construction, Invictus has built its reputation on advanced rigid-core systems — engineered cores that deliver outstanding dimensional stability, point-load resistance and acoustic performance, while also enabling fast, clean click installation. The result is a range of products that consistently outperform mid-market competitors in independent specification comparisons, with a price-to-performance ratio that holds up well against the better-known UK premium brands.
Every Invictus product is fully waterproof, suitable for use over underfloor heating (subject to standard installation requirements) and finished with a high-spec wear layer engineered to handle real-world family use. The brand’s positioning is straightforward: premium Belgian engineering at a sharper price than the comparable UK heavyweights.
The Invictus Range: An Overview
Invictus is offered as four distinct ranges, each pitched at a different combination of installation method, performance level and budget.
Invictus Maximus is the flagship glue-down range — the most realistic wood-effect designs in the Invictus catalogue, fitted using traditional glue-down installation for the flattest, quietest, longest-lasting result. Best suited to whole-house projects where the floor needs to perform for many years and a fitter is already lined up.
Invictus Maximus Click takes the same Maximus design library and offers it in a rigid-core click format. This gives you the same visual finish as the glue-down range with faster, cleaner installation and the option of fitting over most existing hard floors — ideal for renovation projects, second-fix work and customers who want to minimise disruption.
Invictus Primus is a rigid-core click LVT range positioned slightly below Maximus Click on price, but still drawing on the same Belgian engineering and waterproof construction. Primus is the value entry point into the Invictus range — well suited to busy family homes, rental properties and renovation projects where the priority is a strong-performing rigid LVT at a sharper price.
Invictus Ultimus sits at the premium end of the rigid-core line-up, combining the most refined surface designs in the click portfolio with a heavier-duty core construction. Ultimus suits high-end residential projects where rigid-core installation is preferred but the visual result needs to match a glue-down finish.
Invictus Range Comparison
| Range | Format | Best For |
|---|---|---|
| Maximus | Glue-down LVT | Whole-house projects, premium specification, professionally installed |
| Maximus Click | Rigid-core click | Renovations needing premium designs with fast, low-disruption fitting |
| Primus | Rigid-core click | Family homes, value-led rigid LVT, busy households |
| Ultimus | Rigid-core click (premium) | High-end residential where rigid-core installation is preferred |
Why Buy Invictus from Grosvenor Flooring?
Most Invictus enquiries we receive are from customers who already know exactly what they want — they have shortlisted a range, often have measurements ready and are comparing prices across multiple online retailers. Our offer is straightforward: we stock the full Invictus catalogue, our team knows the range inside out, and we will match or beat genuine quotes you have already received from other approved retailers wherever possible.
When you submit a price request, we ask for any competitor quote you already have, your purchase timeline and your approximate quantity — this lets us come back the same working day with a tailored, honest price rather than a generic list rate. For customers in the North West, we can also handle supply and installation through our experienced fitting teams.
Which Invictus Range is Right for You?
- Whole-house refurbishment, fitter lined up, premium spec: Invictus Maximus (glue-down)
- Renovation over an existing floor, premium designs needed: Invictus Maximus Click
- Value-led rigid LVT for a busy family home: Invictus Primus
- Premium rigid-core where Maximus Click is not quite enough: Invictus Ultimus
Where Can Invictus Flooring Be Used?
Invictus is suitable for any room in the home. As a fully waterproof rigid-core LVT (and glue-down LVT in Maximus), it performs especially well in kitchens, bathrooms, utility rooms and hallways, where moisture and traffic are highest. It is equally well suited to lounges, dining rooms and bedrooms, where the realistic wood-effect designs add warmth without the maintenance of natural timber.
Invictus and Underfloor Heating
All Invictus ranges are compatible with both wet and electric underfloor heating systems, subject to a maximum surface temperature of 27°C and standard installation guidelines. Always follow the manufacturer’s installation instructions to ensure compatibility and preserve performance.
Explore Related LVT Categories
Invictus sits within our wider luxury vinyl flooring collection. If you are shopping by specification, format or room rather than by brand, these related categories may help narrow your shortlist:
- By format: glue-down LVT (Maximus) or click LVT (Maximus Click, Primus, Ultimus).
- By wear layer: 0.3mm, 0.55mm or 0.7mm wear layer LVT.
- By style: wood-effect plank, wood-effect herringbone or wood-effect parquet LVT.
- By room: kitchen, bathroom, hallway, lounge, bedroom, dining room or utility room LVT.
- By colour: light, natural, grey or dark LVT.
How to Request a Price
Invictus is sold on a Request a Price basis at Grosvenor Flooring. Browse the individual range pages to explore designs, then get in touch and we will come back with a tailored quote — usually the same working day. There are three ways to contact us: our online enquiry form, WhatsApp or phone.
When you get in touch, it helps to have a rough room measurement, your preferred range and any competitor quotes you have already received — that way we can give you an accurate, competitive price straight back without needing several rounds of back-and-forth. For more on the Invictus brand, you may also find our introduction to Invictus luxury vinyl flooring useful.
Frequently Asked Questions
Is Invictus LVT flooring waterproof?
Yes, Invictus LVT is 100% waterproof. This makes it an excellent flooring choice for areas prone to moisture and spills, such as kitchens, bathrooms, utility rooms, and basements. The waterproof nature prevents water from seeping through the planks or tiles, protecting your subfloor.
How durable is Invictus LVT, especially against scratches?
Invictus LVT is renowned for its durability. It features a robust wear layer combined with the unique Scratchmaster® top coating, which provides exceptional resistance against everyday scratches, scuffs, and stains. This makes it ideal for high-traffic areas and homes with pets or children. The Primus range comes with a 20-year residential warranty, while the Maximus range offers a 25-year residential warranty, reflecting its enhanced durability.
Can I install Invictus LVT with underfloor heating?
Yes, all Invictus LVT ranges (Primus, Maximus, and Maximus Click) are suitable for use with embedded underfloor heating systems (both water-based and electric). It's important to follow the manufacturer's specific guidelines regarding installation and ensure the surface temperature does not exceed 27°C (80°F).
What is the difference between Invictus Primus and Invictus Maximus?
The primary difference between Invictus Primus and Invictus Maximus lies in the thickness of the wear layer and the corresponding warranty. Invictus Maximus features a thicker wear layer (typically 0.55mm) compared to Primus (typically 0.30mm), offering enhanced durability suitable for more intensive residential use or light commercial applications. Consequently, Maximus comes with a longer residential warranty (25 years) than Primus (20 years). Both offer excellent performance and realistic designs.
How should I clean and maintain my Invictus LVT floor?
Maintaining Invictus LVT is simple. Regular sweeping or vacuuming (using a hard floor setting) removes dust and grit. For cleaning, use a damp mop with clean water or a pH-neutral LVT floor cleaner recommended by the manufacturer. Avoid using harsh chemicals, abrasive cleaners, wax, or steam cleaners, as these can damage the protective top layer.
