Invictus Flooring Review: Is This Belgian LVT Worth It?

Invictus is one of the more interesting brands in the UK luxury vinyl flooring market — a Belgian-engineered LVT range that consistently punches above what its price tag suggests. While Amtico and Karndean dominate the UK conversation, Invictus has built a strong following among homeowners and specifiers who want premium glue-down and click LVT without the premium-brand markup.

At Grosvenor Flooring we stock the complete Invictus range — all four collections — and supply across the UK, with supply and fit available for customers in Altrincham, Manchester and Cheshire. This review covers what makes Invictus different, which range suits which situation, and how it holds up against the better-known UK brands.

What Makes Invictus Different?

Three things stand out when you compare Invictus to the UK market leaders. First, the Belgian engineering — Invictus is manufactured in Belgium, drawing on decades of European LVT expertise. Belgium is one of the global centres of LVT manufacturing, and the production quality is reflected in the dimensional stability, surface realism and consistency of the finished product.

Second, the range structure is unusually clear. Where some brands blur the lines between their collections, Invictus runs four distinct ranges — three glue-down collections at different specification levels plus one rigid-core click option — each pitched at a specific use case and budget. This makes it straightforward to match the right product to the right project without overspecifying or paying for features you do not need.

Third, the price-to-performance ratio. At equivalent specification levels, Invictus typically comes in below Amtico and Karndean while delivering comparable build quality. For a more detailed comparison, see our Invictus vs Karndean guide.

The Four Invictus Ranges

Invictus is offered as four collections — three in traditional glue-down format and one in rigid-core click. Here is how they break down:

Invictus Primus — Entry-Level Glue-Down

Primus is the entry point into the Invictus range — a glue-down LVT with a 0.3mm wear layer, built on the same Belgian engineering as the rest of the catalogue at a sharper price. The design library is more focused than Maximus, but the waterproof construction, dimensional stability and quality of finish are all there. Primus is well suited to busy family homes and rooms where a strong-performing glue-down LVT matters more than the flagship design range.

Invictus Maximus — Mid-Range Glue-Down

Maximus is the most popular range in the Invictus catalogue — a glue-down LVT with a 0.55mm wear layer and the widest selection of realistic wood-effect designs. Glue-down installation delivers the flattest, quietest, longest-lasting result, and at 0.55mm Maximus sits in the mid-range sweet spot that suits most residential projects. Maximus is the default recommendation for whole-house projects where long-term performance is the priority.

Invictus Maximus Click — Rigid-Core Click

Maximus Click is the only rigid-core click product in the Invictus range. It takes the same design library as the glue-down Maximus and delivers it in a click format — no adhesive, less subfloor preparation and the option of fitting over most existing hard floors. Maximus Click is the right choice for renovation projects and second-fix work where the premium Maximus designs are wanted but a glue-down installation is impractical.

Invictus Ultimus — Premium Glue-Down

Ultimus is the premium glue-down range — sitting above Maximus with a 0.7mm wear layer and the most refined surface designs in the Invictus catalogue. The thicker wear layer and enhanced surface detailing put it in the highest specification tier Invictus offers. Ultimus is the range to specify for high-end residential projects where the floor needs to deliver the absolute best result in the catalogue. The 0.7mm wear layer puts Ultimus in the same territory as Karndean Art Select.

Invictus Range Comparison

Range	Format	Wear Layer	Best For
Primus	Glue-down	0.3mm	Family homes, value-led glue-down LVT
Maximus	Glue-down	0.55mm	Whole-house projects, mid-range specification
Maximus Click	Rigid-core click	Heavy-duty	Renovations needing Maximus designs with fast fitting
Ultimus	Glue-down	0.7mm	High-end residential, premium specification

What We Like About Invictus

Having stocked and supplied Invictus across hundreds of projects, a few things consistently stand out. Invictus is primarily a glue-down brand — three of its four ranges are traditional glue-down LVT, which is the format that experienced installers consistently prefer for long-term performance, flatness and durability. The Belgian manufacturing shows in the consistency of the product — colour matching between batches, surface finish quality and dimensional stability are all reliable across the range.

Every Invictus product is fully waterproof, compatible with both wet and electric underfloor heating systems (subject to a 27C maximum surface temperature) and finished with a PUR-coated wear layer. The waterproof construction makes the entire range suitable for kitchens, bathrooms, utility rooms and hallways as well as lounges, bedrooms and dining rooms.

The design range, while more focused than Amtico or Karndean, covers the wood-effect territory that the majority of UK homeowners are looking for — plank, herringbone and parquet formats in a range of oaks and natural tones. For an in-depth look at the herringbone options, see our Invictus herringbone flooring guide.

Where Invictus Sits Against Amtico and Karndean

This is the comparison most customers ask about. The short version: Invictus offers comparable build quality at a lower price point, but Amtico and Karndean have broader design libraries, longer UK track records and more established approved retailer networks.

At the 0.3mm entry level, Invictus Primus aligns with Karndean Knight Tile and Amtico First. At the 0.55mm mid-range, Invictus Maximus competes directly with Karndean Van Gogh and Amtico Spacia. At the premium 0.7mm end, Invictus Ultimus matches Karndean Art Select on wear layer — and both are glue-down.

The honest difference is that Invictus tends to offer slightly sharper pricing at each tier while the UK heavyweights offer broader design ranges, more bespoke options (particularly Amtico Signature) and a deeper history of UK installations to point to. For many homeowners, the Invictus price-to-performance ratio makes it the smarter buy. For a detailed range-by-range comparison, see our Invictus vs Karndean guide.

Who Is Invictus Best For?

Based on the projects we supply, Invictus tends to suit three types of customer particularly well. Homeowners who have shortlisted Amtico or Karndean but want to explore whether they can get comparable performance for less — once they see and compare the products in person, many choose Invictus. Whole-house projects where the floor needs to perform across every room — the Maximus and Ultimus glue-down ranges deliver a premium result at a sharper price than comparable glue-down options from the UK market leaders. And renovation projects where click installation is needed — Maximus Click offers the only click option in the range, bringing the flagship Maximus designs to a format that works over existing hard floors.

If your primary concern is accessing the absolute broadest design library, or you need specific bespoke features (Amtico Signature borders, feature strips), the UK heavyweights still have the edge there. For most standard residential projects, Invictus is a genuinely strong alternative. For a full guide to costs, see our Invictus flooring prices guide.

See Invictus in Person

Comparing LVT brands from online images only gets you so far — the surface texture, colour variation and underfoot feel of each range only become clear when you see them at full scale. Our Altrincham showroom has Invictus displayed alongside Amtico, Karndean and our full LVT range, so you can compare them side by side in one visit.

The showroom is open 24/7 with smart showroom access — no appointment needed, visit any time that suits you. Request your door code here and you will receive it by email along with a quick FAQ to help you get the most from your visit. For customers in the Altrincham, Cheshire and South Manchester area, see our guide to buying Invictus locally.

Request a Price

Invictus is sold on a Request a Price basis at Grosvenor Flooring. Browse the full Invictus range, shortlist your preferred designs and get in touch with your measurements and any competitor quotes you already have. We respond with a tailored, competitive price the same working day.

Contact us via our enquiry form, WhatsApp or by phone.

Further Reading

• Browse the full Invictus range
• Invictus flooring prices — how much does Invictus cost?
• Invictus vs Karndean — which should you choose?
• Invictus herringbone flooring guide
• Where to buy Invictus in Altrincham
• Amtico vs Karndean
• Best LVT flooring in the UK — 2026 guide
• Explore the full LVT flooring collection