Very. Modern wood effect laminate uses a high-resolution photographic layer under a clear wear layer. The best boards are embossed so the surface texture follows the printed grain. That means the floor not only looks like real oak or walnut but has a grain you can feel underfoot. From standing height it is hard to tell a good wood effect laminate from the real thing.

It is all about the width of the board. Standard plank laminate uses narrower boards for a classic, traditional look. Wide plank laminate uses broader boards, which show more grain per plank, create fewer joins and make a room feel larger and more open. Wide planks suit modern and open-plan spaces, while narrower boards work well in smaller or period rooms.

Oak is by far the most popular. Natural and pale oak keep a room light and bright. Grey oak has become a firm modern favourite. Warmer honey and golden oaks and richer dark oak or walnut tones are popular where a cosier feel is wanted. Because oak suits almost any decor, it is the safe, versatile choice.

In a kitchen, yes, as long as you choose a water-resistant or waterproof wood effect board that copes with spills. In a bathroom or wet room, only a fully waterproof laminate is suitable. For the wettest rooms, fully waterproof LVT is often the safer choice. For dry living areas any wood effect plank laminate is fine.

Yes, considerably. Wood effect laminate gives you a very similar look to real oak for a lot less than engineered or solid wood. It needs none of the sanding, oiling or careful upkeep timber can. If you want the wood look on a sensible budget, laminate is usually the best-value way to get it.