Managing Director · Grosvenor Flooring

Adam Williams

Adam Williams is Managing Director of Grosvenor Flooring, the Altrincham flooring business behind the 24/7 Smart Showroom on Stamford New Road. He leads the company’s flooring supply and online shop for homes across Greater Manchester and Cheshire. Adam lives in Nantwich. His brother Blake Williams runs our supply and fit service.

Adam sets the standards for the buying guides and advice on this site and guides the team that reviews them, so what you read matches the floors we supply, the manufacturers’ specifications and the way the fitters we work with install them.

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How our guides are made

Our guides are researched and written by the Grosvenor Flooring team. Product details are checked against the manufacturers’ specifications and our own product pages, and each guide is reviewed by the team before it is published, following guidance from Adam. If you spot anything out of date, please let us know and we will put it right.

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