Looking for a flooring showroom near Chester? Grosvenor Flooring is a straight run up the M56 in Altrincham — around 45 minutes from Chester — and it’s home to one of the largest selections of luxury vinyl flooring (LVT) under one roof in the North West. You’ll find the full ranges from Amtico, Karndean, Invictus and Project Floors, alongside our dedicated Wood Room — a purpose-built space showcasing engineered wood flooring from the UK’s leading brands and our exclusive GF range.

Homeowners from Chester city, Hoole, Upton, Handbridge, Christleton, Boughton, Waverton and Tarporley — across the CH1, CH2, CH3 and CH4 postcodes — make the trip to us when they want to see every major premium brand in one place. You simply won’t find another showroom this size within Cheshire, and it’s a significantly bigger range than you’ll see in any Chester-based retailer.

Our Altrincham showroom is a 24/7 Smart Showroom — request a door code through our website and you can walk the full showroom any hour of any day, no appointment and no staff hovering. For Chester customers making a purposeful trip across, it means you can arrive on your own schedule and take as long as you need — with every Amtico, Karndean, Invictus and Project Floors range on full-size display and the Wood Room lit and ready.

Whether you’re restoring a Handbridge Georgian townhouse, refitting a Hoole family home, laying new flooring across a converted barn near Tarporley, or specifying flooring for a rental portfolio in the CH1 area, the Grosvenor team handles everything from sample selection through to a fully fitted finish.

WHY CHESTER CUSTOMERS CHOOSE GROSVENOR FLOORING

AMTICO FLOORING FOR CHESTER HOMES

Grosvenor Flooring is an approved Amtico retailer with the full current collection on display — including Amtico Signature, Amtico Spacia, Amtico Form, Amtico Access, Amtico Click Smart and Amtico First. Amtico is still the benchmark for premium luxury vinyl tile in the UK and remains the most asked-for brand in Chester, Hoole and Tarporley homes where finish, longevity and design flexibility matter more than price.

Visiting the showroom is the fastest way to see Amtico in context: planks and tiles laid out full-size, stone effects placed alongside the wood effects so you can judge scale and tone against your own photographs, plus the accessories, borders and laying patterns that make Amtico different from every other LVT brand. You can also take away an unlimited number of free samples to trial at home under your own lighting.

Browse the full Amtico range at Grosvenor Flooring, or read our guide to why you should always buy Amtico from an approved retailer.

KARNDEAN FLOORING NEAR CHESTER

As an approved Karndean retailer, Grosvenor Flooring carries the complete Karndean portfolio: Art Select, Knight Tile, Knight Tile Rigid Core, Palio Essenza, Van Gogh and Van Gogh Rigid Core. Karndean is the other premium LVT name Chester customers come in asking for, and it competes head-to-head with Amtico on design and durability. Which is right for you usually comes down to the specific look you want — which is exactly why comparing them side-by-side in a proper showroom matters.

Our Karndean displays let you put a Van Gogh oak plank directly next to an Amtico Signature wood plank, a Knight Tile Rigid Core sample next to an Amtico Form, a Knight Tile range next to the equivalent Amtico Spacia. That kind of direct comparison isn’t possible online — and it’s the single most common reason Chester customers tell us they made the trip.

Browse the full Karndean range or read our comparison: Amtico vs Karndean — which LVT brand should you choose?

INVICTUS & PROJECT FLOORS

Beyond Amtico and Karndean, our showroom carries the full Invictus and Project Floors collections — two premium European LVT brands that have been quietly taking market share from the British incumbents. From Invictus we stock Maximus, Maximus Click, Primus and Ultimus, plus the full Project Floors Wood Plank Collection, Herringbone and Chevron ranges. Invictus is our pick for anyone who wants top-end looks at a lower price point than Amtico Signature, and Project Floors is often the answer for customers who want German-engineered performance and heavy-duty wear layers for busier households or rental properties.

Read our introduction to Invictus luxury vinyl flooring for a full breakdown of the ranges — or visit the showroom and compare all four premium brands in one place.

ENGINEERED WOOD FLOORING – VISIT OUR WOOD ROOM

Real wood flooring needs to be seen in large boards, not postage-stamp samples. That’s why we built a dedicated Wood Room — a purpose-designed showroom space just for engineered wood flooring, with the UK’s leading brands and our exclusive GF range laid out in full-size displays.

For Chester customers, the Wood Room is typically the reason for making the trip. It’s the only space of its kind in the area, and it’s the only way to properly compare the subtle differences between, say, a rustic brushed oak and a smoked European oak, or to see how different finish layers (matt lacquer, oiled, hardwax-oiled, UV-oiled) look under natural light — critical for period Chester homes where the floor has to sit alongside original features and flagged floors.

You’ll find:

• Our exclusive GF engineered wood range — Cheshire-named herringbone, plank and Versailles panel collections at a significantly lower price than the premium branded alternatives
• Full Plank, Herringbone, Chevron and Versailles formats from 10mm to 20mm total thickness
• Wear layers from 2mm up to 6mm top-wear for premium longevity
• Advice on underfloor heating compatibility, which matters for most Chester extensions and new builds

Read more on our visit our Wood Room in Altrincham page, or see our guide to the best engineered wood flooring in the UK.

SEEN V4, TED TODD OR WOODPECKER ELSEWHERE? COMPARE THEM WITH GF

A lot of Chester and Hoole customers walk into our Wood Room after seeing V4, Ted Todd or Woodpecker in a competitor showroom. Those are all excellent premium engineered wood brands — but they’re priced at the top of the market, and in most cases our exclusive GF range offers a virtually identical board construction, finish and wear layer at a meaningful saving.

If you’ve already been quoted for a premium brand and are wondering whether there’s a better value alternative that doesn’t compromise on quality, read our guides:

• Looking for a Woodpecker flooring alternative?
• Looking for a Ted Todd flooring alternative?
• Woodpecker vs GF engineered wood flooring
• Ted Todd vs GF engineered wood flooring

Bring a sample or a quote with you and we’ll put it next to the equivalent GF range in the Wood Room — you can judge for yourself.

HOW IT WORKS

SERVING CHESTER & WEST CHESHIRE

Our Altrincham showroom is a straightforward M56 run from Chester — around 45 minutes door to door — and within easy reach of Hoole, Upton, Handbridge, Christleton, Boughton, Waverton, Tarporley and the wider CH1, CH2, CH3 and CH4 postcodes. On-site parking when you arrive.

We regularly complete projects across Chester and west Cheshire — from period townhouse refurbishments in Handbridge, to kitchen-diner installations in Hoole and Upton, to full-house supply-and-fit projects in Christleton and Tarporley. Our installation team travels the route often and plans deliveries so access doesn’t become a problem on narrow Chester streets or rural lanes.

If travelling isn’t convenient, we also offer a home visit service — we’ll bring selected samples and the measuring kit to your property. Enquire about a home visit.

FLOORING IN CHESTER – FREQUENTLY ASKED QUESTIONS

Do you have a showroom in Chester?

Our showroom is in Altrincham at 82 Stamford New Road, WA14 1BS — around 45 minutes via the M56 from Chester. We cover the whole CH1, CH2, CH3 and CH4 area for supply and fit, and we offer home visits if you’d rather we come to you.

Can I visit the showroom outside normal working hours?

Yes. Our Altrincham showroom is a 24/7 Smart Showroom — request a door code through our website and you can walk the full showroom any hour of any day, including evenings and weekends. Popular with Chester customers making a purposeful trip who’d rather browse quietly after work than book a daytime appointment.

Which LVT brands do you stock?

We’re an approved retailer for Amtico and Karndean, and we also carry the full Invictus and Project Floors collections — all on display at full size. You can compare all four premium brands side by side in a single visit.

Do you sell engineered wood flooring?

Yes — we have a dedicated Wood Room showroom space with the leading UK engineered wood brands and our exclusive GF range. You’ll find Plank, Herringbone, Chevron and Versailles formats from 10mm to 20mm thickness.

Is your GF range cheaper than brands like V4, Ted Todd or Woodpecker?

In most cases yes — our exclusive GF engineered wood range offers comparable construction, finish and wear layer to those premium brands at a meaningful saving. Bring a quote or a sample of what you’ve seen elsewhere and we’ll put it directly alongside the GF equivalent so you can judge for yourself.

Do you offer supply and fit or supply only?

Both. Most Chester customers choose our full supply and fit service using our own experienced installers, but we’re also happy to supply only if you have your own fitter.

Is the flooring suitable for underfloor heating?

Most of our LVT and engineered wood ranges are UFH-compatible, but the specifics depend on the subfloor, the system type and the board construction. We’ll check every option in detail as part of your quote to make sure you don’t end up with a floor that isn’t suitable.

Can I take samples home?

Yes — we don’t limit sample numbers. You can take whatever you need to trial against your own lighting, furniture and paint colours at home.

Do you offer a home visit if I can’t make it to the showroom?

Yes. Our home visit service covers Chester and the wider CH1–CH4 postcodes. We’ll bring selected samples and measure up at the same time. Get in touch to arrange.

VISIT US FROM CHESTER

Grosvenor Flooring, 82 Stamford New Road, Altrincham, WA14 1BS. Around 45 minutes from Chester via the M56, with on-site parking. Our 24/7 Smart Showroom is open any hour of any day — request your door code and visit whenever suits you. Prefer to speak to someone first? Call 0161 706 0469 or get in touch.