Local Advice · 5 min read
Where to Buy LVT Flooring in Middlewich
Reviewed by Blake Williams, Operations Director
Looking for luxury vinyl tile (LVT) in Middlewich? Grosvenor Flooring covers the town and the villages of CW10 with seven ranges, from our own GF floors to Amtico and Karndean, where we are a Retail Partner for each. We can lay the floor for you or deliver it free for you to fit.
In this article
Fitted jobs begin with a visit from Blake Williams, our Operations Director, who lives in Tarvin about half an hour away. Blake will check the base for damp and level, measure each room and write up an itemised quote.
Choosing by Budget
LVT covers a wide price range. A sensible way to narrow it down is to start with how much floor you need and how hard it will be worked.
Best value. GF by Grosvenor Flooring is our own range, matched to popular big-brand designs at a lower price. GF Glue-Down is stuck to a prepared base and is made in two wear layers, 0.55mm and 0.7mm. GF SPC clicks together on a stone-polymer core. Its boards are 5mm or 6.5mm thick and the underlay is pre-fitted. GF by Associated Weavers brings oak designs in plank and parquet, made with the well-known Belgian producer. Textures (16 colours, 0.55mm) and Elements (12 colours, 0.7mm) sit alongside, each colour made as both plank and herringbone.
Mid-range. Invictus offers four collections with wear layers from 0.3mm to 0.7mm, usually for less than the two leading names. Project Floors is a tough glue-down range that suits first homes and lets.
The big names. Karndean is strong on realistic wood. Amtico has the largest library of designs and patterns. Our guide to Karndean in Middlewich looks at that brand in detail.
You can check GF, Textures and Elements prices online before Blake visits, then have samples sent to your door (GF samples are free).
One Floor Through a New Home
The estates that have grown up near junction 18 are ideal for LVT. Ground floors are usually flat, open and heated from below. A single design running from the front door through the kitchen and into the lounge makes a compact house feel larger and avoids threshold strips in every doorway. Because LVT is happy in wet rooms, the same floor can carry on into the downstairs toilet and utility.
The one thing to watch is the screed. New concrete holds water for months. If LVT is glued down too soon, the moisture has nowhere to go and the floor can lift. Blake tests the screed on his visit and will tell you whether it is ready. Our new build flooring page has more advice for new homeowners.
Cottages and Terraces in the Old Town
The brick cottages near the canals and the terraces off Wheelock Street and Lewin Street are a different job. Rooms are smaller, walls are rarely square and ground floors can be damp. A moisture barrier goes down where needed, uneven concrete is smoothed and old timber is overlaid with plywood. Herringbone is a good choice for a narrow hall because it disguises angled walls. A warm wood design keeps small rooms cosy.
Glue-Down or Click?
Bonding the floor down gives the flattest, quietest finish and works best over underfloor heating. It is also the way to get herringbone, parquet and borders. Click and SPC floors float over an underlay. They are quicker to lay and cope with small imperfections, which suits bedrooms and rental properties. Blake will recommend the right type for each room. The glue-down vs click guide goes into more detail.
What Wear Layer?
0.3mm is enough for bedrooms. 0.55mm covers most living rooms and kitchens. 0.7mm suits a busy family kitchen, a hall that sees muddy boots or a farmhouse at Byley or Warmingham where the back door is always open.
Fitting
After the survey, a regular team of fitters we know and trust prepares the base and lays the floor. Trims, door bars and skirting finishes are agreed with Blake beforehand so nothing is left to chance on the day. See our LVT floor fitter page for how a job runs.
See It First
Every range mentioned here can be seen at our Altrincham showroom, around half an hour from junction 18. The Smart Showroom never closes. A door code sent to your phone lets you in. Pick up free Amtico, Karndean or Invictus samples while you are there.
Your Quote
What you pay comes down to the range and wear layer you pick, how big the rooms are, how much preparation they need, whether the floor is glued or clicked, any pattern, the trims and taking away the old floor. Blake trained in accountancy at Baker Tilly, so every element has its own line. For a feel of how the ranges differ, see our LVT pricing guide. Ask for a free visit through our contact page.
Areas We Cover
We fit LVT throughout CW10: Middlewich, Kinderton, Sproston, Byley, Croxton, Moston, Warmingham, Stanthorne and Cledford. West of the town, see LVT flooring in Northwich and LVT flooring in Hartford. If you want real wood in the lounge, read engineered wood flooring in Middlewich. The flooring in Middlewich page has everything else.
About the reviewer
Operations Director, Grosvenor Flooring
Blake runs our supply and fit service and carries out every home visit himself. He grew up in Chester and lives in Tarvin, so he knows Cheshire homes well.
More about Blake →Floor Finder
Not sure which floor to choose?
Answer a few quick questions about your room, who uses it and the look you like. Floor Finder picks the designs that suit you best, with prices per m² and a rough cost for your room.
Start Floor FinderFrequently Asked Questions
Where can I buy LVT in Middlewich?
From Grosvenor Flooring. Blake surveys homes across CW10 and we fit GF, Textures, Elements, Invictus, Project Floors, Karndean and Amtico.
When can LVT go into a new-build house?
Once the screed is dry enough. Blake tests it on his visit.
What is the best LVT for a first home?
GF, Textures or Project Floors give a hard-wearing floor without stretching the budget.
Can LVT go in a damp cottage?
Often, once a moisture barrier is in place. Blake tests the floor first.
Can I order samples?
Yes. Choose up to five from GF, Textures and Elements and we post them to you. GF samples cost nothing; Textures and Elements samples are chargeable.
Further Reading
GF by Associated Weavers
Premium-spec glue-down, fairly priced
0.55mm wear layerPlank & parquet25-year warranty
Shop the range →