Buying Guides · 5 min read

GF LVT vs Invictus: An Honest Comparison

Published 17 July 2026 · Updated 24 October 2026

Reviewed by our team, led by Adam Williams, Managing Director

Invictus and GF by Grosvenor Flooring both offer glue-down and rigid-core luxury vinyl and Grosvenor Flooring supplies both. If you are choosing between them, this comparison sets them side by side on wear layer, format, warranty and price so you can pick the one that fits your project.

In this article

Format for Format
Side by Side on Wear Layer
Warranty and Waterproofing
Where GF Has the Edge
Where Invictus Has the Edge
The Ranges Compared in Detail
Installation and Subfloor
Decor, Warranty and Value
Buyer Scenarios
Frequently Asked Questions
The Bottom Line

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GF LVT vs Invictus: An Honest Comparison – Grosvenor Flooring

Key Takeaways

Both brands cover glue-down and rigid-core click LVT, so this is a like-for-like comparison.

GF by Associated Weavers matches Invictus Maximus at 0.55mm and GF Glue-Down’s 0.7mm tier matches Ultimus; GF Glue-Down’s 0.55mm tier matches Maximus too.

GF SPC is the rigid-core click equivalent of Invictus Maximus Click.

GF is our own brand, sold direct, so a matching specification comes without the brand premium.

Both are fully waterproof and underfloor-heating compatible.

Format for Format

Invictus glue-down runs from Primus (0.3mm) through Maximus (0.55mm) to Ultimus (0.7mm) with Maximus Click as its rigid-core floor. GF mirrors the tiers that matter: GF Glue-Down LVT covers the 0.55mm and 0.7mm glue-down tiers and GF SPC covers the rigid-core click format.

Side by Side on Wear Layer

On the glue-down tiers, GF matches Invictus Maximus and Ultimus wear layer for wear layer. On rigid-core, Invictus Maximus Click’s 0.55mm edges GF SPC’s 0.5mm by a fraction. In practice the two ranges are closely matched, so format, price and the exact decor you want will usually decide it.

Tier	Invictus	GF equivalent
Entry glue-down	Primus, 0.3mm	GF starts above this at 0.55mm
Mid glue-down	Maximus, 0.55mm	GF by Associated Weavers and GF Glue-Down, both 0.55mm
Premium glue-down	Ultimus, 0.7mm	GF Glue-Down 0.7mm tier
Rigid-core click	Maximus Click, 0.55mm	GF SPC, 0.5mm

Warranty and Waterproofing

Both ranges are 100% waterproof and both work over wet and electric underfloor heating. On warranty, GF Glue-Down LVT carries a lifetime residential warranty and GF SPC a 25-year guarantee, which stand alongside the Invictus warranty structure. For everyday buying decisions, the warranties are close enough that they are unlikely to be the deciding factor.

Where GF Has the Edge

GF is our own brand, sold direct. That removes the brand premium on a matching specification and it comes with full online pricing, up to five free samples and supply to order with fast free UK delivery. If your priority is a matching wear layer and format at the sharpest price, GF is the value pick.

Where Invictus Has the Edge

Invictus is an established brand with a well-developed decor library and its Maximus Click rigid-core wear layer is a fraction thicker than GF SPC. If you want a specific Invictus decor or that slightly thicker rigid-core surface, Invictus is a fair choice – and we supply it too.

The Ranges Compared in Detail

Invictus glue-down spans Primus (0.3mm), Maximus (0.55mm) and Ultimus (0.7mm) with Maximus Click as the rigid-core floor. GF matches the tiers that matter: GF by Associated Weavers lines up with Maximus at 0.55mm (with GF Glue-Down’s 0.55mm tier matching too), the GF Glue-Down 0.7mm tier with Ultimus and GF SPC with Maximus Click. The one place Invictus holds a fractional edge is rigid-core wear layer, where Maximus Click’s 0.55mm sits just above GF SPC’s 0.5mm. On the glue-down tiers the two are level on wear layer, so the decision comes down to decor, price and availability rather than raw specification.

Installation and Subfloor

As with any glue-down versus rigid-core comparison, the format sets the fit. The GF Glue-Down and Invictus Maximus and Ultimus floors are dryback, bonded to a smooth, prepared subfloor with adhesive and best laid by a fitter, giving the most stable finish. GF SPC and Invictus Maximus Click are rigid-core click floors that float over most existing hard floors, faster and cleaner to lay. Both brands let you choose either route, so the installation question is really which format suits your subfloor and timeline.

Decor, Warranty and Value

Invictus has a well-developed decor library with a strong herringbone and parquet selection, which is a genuine plus if a specific decor matters to you. GF carries the wood and stone decors most homes choose with GF by Associated Weavers offering matched plank and parquet in oak. On warranty, GF Glue-Down’s lifetime residential cover and GF SPC’s 25-year guarantee sit alongside the Invictus warranty structure, close enough that they rarely decide a purchase. Where GF consistently leads is value: an equivalent specification without the brand premium, sold direct with free samples.

Buyer Scenarios

A buyer set on a particular Invictus decor, especially a specific herringbone, may prefer Invictus and we supply it. A buyer who cares most about getting a matching wear layer and format at the sharpest price will lean GF. For multi-unit projects where price and availability scale, GF’s direct model tends to win; for a single statement floor in an exact decor, personal preference on looks can lead. Because both come from Grosvenor Flooring, you can compare samples of each and decide on the evidence rather than the badge.

Who leads our guides

Adam Williams

Managing Director, Grosvenor Flooring

Adam Williams is Managing Director of Grosvenor Flooring in Altrincham. He sets the standards our guides are written to and guides the team that reviews them, so the advice matches the floors we supply, the manufacturers' specifications and the way the fitters we work with install them.

More about Adam →

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Frequently Asked Questions

Is GF or Invictus better?

They are closely matched on specification. GF leads on direct-sold price and availability; Invictus has an established decor library and a slightly thicker rigid-core wear layer. The best choice depends on decor, budget and format.

Does GF match Invictus Maximus and Ultimus?

Yes. GF by Associated Weavers matches Maximus at 0.55mm and GF Glue-Down’s 0.7mm tier matches Ultimus with GF Glue-Down’s 0.55mm tier matching Maximus too.

Is GF cheaper than Invictus?

For a comparable specification, yes, because GF is sold direct without the brand premium.

Do both work in kitchens and bathrooms?

Yes. Both are fully waterproof and suitable for kitchens, bathrooms, utility rooms and hallways.

Can I buy both from Grosvenor Flooring?

Yes. We supply both Invictus and our own GF range, so you can compare and choose whichever suits your project.

The Bottom Line

GF and Invictus are a close match on specification. If you want the sharpest price on a matching wear layer and format, GF is the value pick; if you want a particular Invictus decor, we supply that too. Use our flooring matcher tool to compare decors, then order up to five free samples of the GF Glue-Down range or GF SPC.