Buying Guides · 6 min read
Invictus Primus Alternative: The GF Match for Every Primus Wood Design
Reviewed by our team, led by Adam Williams, Managing Director
Invictus Primus is the entry Invictus range and we supply and fit it. If you have found a Primus design you like but the price, the lead time or the plank size is not quite right, there is a GF alternative. This page shows the closest design from our own brand GF by Grosvenor Flooring for every one of the 15 Primus wood designs on our site, matched on fitting, look and wear layer.
In this article
Key Takeaways
Primus and GF at a Glance
Primus and the two GF glue-down ranges are built the same way: a flexible vinyl plank bonded to a smooth, prepared subfloor with adhesive. The wear layer is the clear protective top coat.
For the full comparison, read our GF vs Invictus guide and our Invictus LVT review.
| Invictus Primus | GF by Associated Weavers | GF Glue-Down LVT | |
|---|---|---|---|
| Fitting | Glue-down | Glue-down | Glue-down |
| Wear layer | 0.3mm | 0.55mm | 0.55mm or 0.7mm |
| Thickness | 2mm | 2mm | 2.5mm (0.55mm) or 3mm (0.7mm) |
| Residential warranty | 20 years | 25 years | Lifetime |
Every Invictus Primus Wood Design and Its Closest GF Match
The table lists every Primus wood design on our site in A to Z order with the single closest GF design. Each match has the same fitting and the same plank, herringbone or chevron look.
How close is each match? “Very close match” and “Similar look” mean both floors have been checked against photos. “Similar colour” means no GF design passed the photo check, so the table shows the GF design closest in colour with the same fitting and look. For those, order samples of two or three GF designs before you decide.
The GF Designs That Match Primus Most Often
A handful of GF designs cover most of the Primus wood range, so if you are choosing between several Primus designs, these are the GF samples to order first:
Every GF design is also listed with its wear layer, thickness and plank size on the GF Flooring website, under GF by AW and Glue Down LVT.
Primus Stone and Tile Designs
This page covers Primus’s wood designs. For a Primus stone or tile design, search for the design name in Floor Finder: choose “I have seen a floor I like” and type the name. It shows the closest GF tile with the same fitting, or tells you if nothing is close enough.
How to Check a Match Before You Buy
Colour and grain read differently on a screen than in a room, so order a free sample of the GF match and look at it on your own floor, in daylight and under your own lighting. To see it next to the Primus design itself, visit our Altrincham showroom, where both are on display.
When Invictus Primus Is the Right Answer
Sometimes Primus itself is the right choice: you have your heart set on one particular Primus design or your project specification names Invictus. We supply and fit the full Primus range too, so you can compare both and choose. Our Invictus alternative guide covers the GF match for every Invictus range.
See Invictus Primus and GF Side by Side
Visit our 24/7 Altrincham Smart Showroom, where the Invictus ranges are on display and you can compare them with GF in person. Request a door code online and visit at any hour with no appointment. Our where to buy Invictus in Altrincham guide covers the local detail.
Who leads our guides
Managing Director, Grosvenor Flooring
Adam Williams is Managing Director of Grosvenor Flooring in Altrincham. He sets the standards our guides are written to and guides the team that reviews them, so the advice matches the floors we supply, the manufacturers' specifications and the way the fitters we work with install them.
More about Adam →Floor Finder
Not sure which floor to choose?
Answer a few quick questions about your room, who uses it and the look you like. Floor Finder picks the designs that suit you best, with prices per m² and a rough cost for your room.
Start Floor FinderFrequently Asked Questions
What is the best alternative to Invictus Primus?
GF by Associated Weavers or GF Glue-Down LVT, our own brand. Both are glue-down like Primus with a tougher wear layer of 0.55mm or more and every Primus wood design has a closest GF match in the table on this page.
What is a cheaper alternative to Invictus Primus Royal Oak Parquet Blonde?
Our closest GF match is GF by AW Devonshire Oak Parquet (similar colour), a glue-down herringbone with a 0.55mm wear layer, tougher than Primus’s 0.3mm. Order a free GF sample to check it at home, or compare it with Primus in our Altrincham showroom.
What is the GF alternative to Invictus Primus Royal Oak Traditional?
Our closest GF match is GF by AW Skye Oak (very close match), a glue-down plank with a 0.55mm wear layer, tougher than Primus’s 0.3mm. Order a free GF sample to check it at home, or compare it with Primus in our Altrincham showroom.
What is the GF alternative to Invictus Primus Sherwood Oak Natural?
Our closest GF match is GF by AW Fife Oak (very close match), a glue-down plank with a 0.55mm wear layer, tougher than Primus’s 0.3mm. Order a free GF sample to check it at home, or compare it with Primus in our Altrincham showroom.
What is the GF alternative to Invictus Primus Royal Oak Blonde?
Our closest GF match is GF by AW Skye Oak (very close match), a glue-down plank with a 0.55mm wear layer, tougher than Primus’s 0.3mm. Order a free GF sample to check it at home, or compare it with Primus in our Altrincham showroom.
Is GF waterproof?
Yes. GF LVT and GF Click SPC are 100% waterproof and suit kitchens, bathrooms and hallways.
Can I still buy Invictus Primus from Grosvenor Flooring?
Yes. We supply and fit the full Invictus Primus range as well as GF, so you can compare the two and choose.
Further Reading
Invictus alternative: a value match on specification6 min read
Invictus herringbone flooring11 min readInvictus Maximus alternative10 min readInvictus Ultimus alternative8 min read
GF by Associated Weavers review7 min read
GF Glue-Down LVT review9 min read
GF vs Invictus5 min read
Invictus LVT flooring review14 min read
Where to buy Invictus in Altrincham9 min read
GF by Grosvenor Flooring8 min read