Invictus Flooring Alternative: A Value Match on Specification

Invictus is a strong glue-down and rigid-core luxury vinyl brand and Grosvenor Flooring supplies it. If you are shopping Invictus and want to know how our own-brand GF range compares – on wear layer, format and price – this guide lays it out, so you can choose the option that suits your project and budget best.

Key Takeaways

• Invictus spans glue-down (Primus, Maximus, Ultimus) and rigid-core click (Maximus Click); GF has a direct match for each tier.
• GF by Associated Weavers matches Invictus Maximus exactly at 0.55mm and GF Glue-Down’s 0.7mm tier matches Invictus Ultimus; GF Glue-Down’s 0.55mm tier matches Maximus too.
• GF SPC is the rigid-core click equivalent of Invictus Maximus Click.
• GF is our own brand, sold direct with full online pricing and up to five free samples – the value route if you want a matching specification for less.
• Both are fully waterproof and underfloor-heating compatible.

The GF Match for Each Invictus Tier

Invictus is built around wear-layer tiers and GF lines up against them directly.

Whichever Invictus tier you were considering, GF has a matching format and wear layer. GF Glue-Down LVT covers the Maximus and Ultimus glue-down tiers and GF SPC covers the Maximus Click rigid-core format.

When GF Is the Better Pick

GF is our own brand, sold direct. That means full online pricing, up to five free samples delivered to compare at home and an equivalent specification without the brand premium. If your priority is a matching wear layer and format at the sharpest price, or you want the floor supplied to order with fast free UK delivery, GF is the value route. If you want a specific Invictus decor we stock, we are happy to supply that too – both sit within the same Grosvenor Flooring range.

Matching the Look

If you have already chosen an Invictus decor, our flooring matcher tool finds the closest GF equivalent and free samples let you check the match in your own light before ordering.

Invictus Ranges Explained

Knowing which Invictus range you were looking at makes the GF match precise. Invictus glue-down runs in three tiers: Primus at a 0.3mm wear layer for lighter use, Maximus at 0.55mm for everyday homes and Ultimus at 0.7mm for the hardest-worked spaces. Invictus Maximus Click is the rigid-core version, a click floor with a sound-insulating underlay attached that floats over the subfloor. GF lines up against the tiers most people buy: GF by Associated Weavers at 0.55mm (or GF Glue-Down’s 0.55mm tier, an equal match) for Maximus, the GF Glue-Down 0.7mm tier for Ultimus and GF SPC for Maximus Click. If you were considering Primus at 0.3mm, GF starts a step above it.

Installation and Buying

The fit depends on the format you match. A GF Glue-Down floor, like Invictus Maximus or Ultimus, is bonded to a smooth, prepared subfloor with adhesive and is best laid by an experienced fitter, giving the most stable, seamless finish. GF SPC, like Invictus Maximus Click, clicks together and floats over most existing hard floors after a flatness check, which is a faster, cleaner job. On buying, GF is sold direct with full online pricing, up to five free samples and stock supplied to order with fast free UK delivery, so you can see the price and compare at home before committing.

Matching a Specific Decor

If you have already chosen a particular Invictus oak or stone, the flooring matcher tool will shortlist the closest GF decors and free samples let you confirm the match in the room before you order. Because colour and grain read differently on a screen than on a floor, comparing physical samples in your own light is the only reliable way to be sure and it costs nothing to do.

Buyer Scenarios

A homeowner who liked Invictus Maximus but wants the sharpest price on the same 0.55mm wear layer can match it with GF by Associated Weavers or GF Glue-Down, both at 0.55mm. A buyer drawn to Ultimus for the heavier 0.7mm surface gets that wear layer from the GF Glue-Down commercial-grade tier. Someone weighing Maximus Click for a quick floating floor over tiles has the equivalent in GF SPC. And because Grosvenor Flooring supplies both Invictus and GF, you are free to compare the two directly and choose whichever suits the project, rather than being pushed one way.

Frequently Asked Questions

What is a good alternative to Invictus flooring? GF by Grosvenor Flooring. GF Glue-Down LVT matches the Maximus and Ultimus glue-down tiers on wear layer and GF SPC matches the Maximus Click rigid-core format.

Does GF match Invictus on wear layer? Yes. GF by Associated Weavers matches Invictus Maximus exactly at 0.55mm and GF Glue-Down’s 0.7mm tier matches Invictus Ultimus with GF Glue-Down’s 0.55mm tier matching Maximus too.

Is GF cheaper than Invictus? GF is our own brand, sold direct, so an equivalent specification comes without the brand premium. It is priced as the value option.

Is GF as durable as Invictus? At the same wear layer, durability is comparable. Both use hard-wearing surfaces and are fully waterproof.

Can I still buy Invictus from Grosvenor Flooring? Yes. We supply both Invictus and our own GF range, so you can compare and choose whichever suits your project.

Compare and Choose

Start with our flooring matcher tool to find the closest GF decor, then order up to five free samples. Browse the GF Glue-Down range for a Maximus or Ultimus match, or GF SPC for a Maximus Click match.

Further Reading

• GF by Grosvenor Flooring: the value alternative to the big flooring brands
• GF vs Invictus
• GF Glue-Down LVT review
• GF LVT range
• GF SPC
• GF Glue-Down LVT
• GF by Associated Weavers
• Best LVT flooring in the UK 2026 guide