FLOORING SHOWROOM ALTRINCHAM – AMTICO, KARNDEAN, INVICTUS, PROJECT FLOORS & ENGINEERED WOOD

Grosvenor Flooring is Altrincham’s dedicated flooring showroom — 82 Stamford New Road, WA14 1BS — a short walk from Altrincham Metrolink, Altrincham train station and the Market House, with on-site parking at the door. Inside, you will find one of the largest selections of luxury vinyl flooring (LVT) under one roof anywhere in the North West, alongside our dedicated Wood Room — a purpose-built space for engineered wood flooring from the UK’s leading brands and our exclusive GF range.

We are the local showroom for Altrincham, Bowdon, Hale, Hale Barns, Timperley, Broadheath, Dunham Massey, Sale and the wider WA14 and WA15 postcodes. Homeowners, landlords, interior designers and developers from right across South Trafford walk in to see every premium brand — Amtico, Karndean, Invictus and Project Floors — on full-size display alongside the Wood Room, in a single visit.

Our showroom is a 24/7 Smart Showroom — Grosvenor Flooring’s own concept, and the only one of its kind in UK flooring retail as far as we know. Scan the QR code on the front of the showroom (or fill in the access form online before you travel) and you receive an instant door code — then walk the full showroom any hour of any day, no appointment and no staff hovering. That means you can drop in on the way home from work, on a Sunday afternoon, or after dinner on a weeknight — every range lit and ready, and plenty of time to take your own photographs, hold samples against your phone gallery and make up your own mind in peace. Read our full guide to the Smart Showroom for the complete explanation.

Whether you are refitting a Bowdon family home, laying new flooring across a Hale extension, modernising a 1930s semi in Timperley or planning the interior of a new build off the Broadheath corridor, the Grosvenor team handles everything from sample selection through to a fully fitted finish with our own in-house installers.

WHY ALTRINCHAM CUSTOMERS CHOOSE GROSVENOR FLOORING

On Your Doorstep

Right on Stamford New Road in central Altrincham, a short walk from Altrincham Metrolink, the train station and the Market House — with on-site parking.

The Region’s Largest LVT Showroom

More Amtico, Karndean, Invictus and Project Floors ranges under one roof than any other showroom in Trafford or Cheshire — all on full-size display, not swatches.

Open 24/7 — Smart Showroom Access

Scan the QR code on the front of the showroom, or request a door code online, and you receive an instant code — then walk the full showroom any hour of any day. Evenings, weekends, school-run gaps — it is your showroom on your schedule. See our full guide to the Smart Showroom for how it works.

Dedicated Wood Room

A purpose-built showroom space for engineered wood flooring — the only one of its kind in Altrincham. Compare leading UK brands alongside our exclusive GF range.

AMTICO FLOORING IN ALTRINCHAM

Grosvenor Flooring is Altrincham’s approved Amtico retailer with the full current collection on display — including Amtico Signature, Amtico Spacia, Amtico Form, Amtico Access, Amtico Click Smart and Amtico First. Amtico is still the benchmark for premium luxury vinyl tile in the UK and the most asked-for brand in Altrincham, Hale and Bowdon homes where finish, longevity and design flexibility matter more than price.

Visiting the showroom is the fastest way to see Amtico in context: planks and tiles laid out full-size, stone effects placed alongside the wood effects so you can judge scale and tone against your own photographs, plus the accessories, borders and laying patterns that make Amtico different from every other LVT brand. You can also take away an unlimited number of free samples to trial at home under your own lighting.

Browse the full Amtico range at Grosvenor Flooring, or read our guide to why you should always buy Amtico from an approved retailer.

KARNDEAN FLOORING IN ALTRINCHAM

As an approved Karndean retailer, Grosvenor Flooring carries the complete Karndean portfolio: Art Select, Knight Tile, Knight Tile Rigid Core, Palio Essenza, Van Gogh and Van Gogh Rigid Core. Karndean is the other premium LVT name Altrincham customers come in asking for, and it competes head-to-head with Amtico on design and durability. Which is right for you usually comes down to the specific look you want — which is exactly why comparing them side by side in a proper showroom matters.

Our Karndean displays let you put a Van Gogh oak plank directly next to an Amtico Signature wood plank, a Knight Tile Rigid Core sample next to an Amtico Form, a Knight Tile range next to the equivalent Amtico Spacia. That kind of direct comparison is not possible online — and it is the single most common reason Altrincham customers tell us they walked in.

Browse the full Karndean range or read our comparison: Amtico vs Karndean — which LVT brand should you choose?

INVICTUS & PROJECT FLOORS

Beyond Amtico and Karndean, our showroom carries the full Invictus and Project Floors collections — two premium European LVT brands that have been quietly taking market share from the British incumbents. From Invictus we stock Maximus, Maximus Click, Primus and Ultimus, plus the full Project Floors Wood Plank Collection, Herringbone and Chevron ranges. Invictus is our pick for anyone who wants top-end looks at a lower price point than Amtico Signature, and Project Floors is often the answer for customers who want German-engineered performance and heavy-duty wear layers for busier households or rental properties across Altrincham and Sale.

Read our introduction to Invictus luxury vinyl flooring for a full breakdown of the ranges — or visit the showroom and compare all four premium brands in one place.

ENGINEERED WOOD FLOORING – VISIT OUR WOOD ROOM

Real wood flooring needs to be seen in large boards, not postage-stamp samples. That is why we built a dedicated Wood Room — a purpose-designed showroom space just for engineered wood flooring, with the UK’s leading brands and our exclusive GF range laid out in full-size displays.

For Altrincham, Hale and Bowdon customers, the Wood Room is the part of the showroom most people spend longest in. It is the only space of its kind in the area, and it is the only way to properly compare the subtle differences between, say, a rustic brushed oak and a smoked European oak, or to see how different finish layers (matt lacquer, oiled, hardwax-oiled, UV-oiled) look under natural light — critical when the floor has to sit alongside original features in a period Bowdon property or carry through a full open-plan extension in Hale.

You will find:

Our exclusive GF engineered wood range — Cheshire-named herringbone, plank and Versailles panel collections at a significantly lower price than the premium branded alternatives
Full Plank, Herringbone, Chevron and Versailles formats from 10mm to 20mm total thickness
Wear layers from 2mm up to 6mm top-wear for premium longevity
Advice on underfloor heating compatibility, which matters for most Altrincham extensions and new builds

SEEN V4, TED TODD OR WOODPECKER ELSEWHERE? COMPARE THEM WITH GF

A lot of Altrincham, Hale and Bowdon customers walk into our Wood Room after seeing V4, Ted Todd or Woodpecker in a competitor showroom. Those are all excellent premium engineered wood brands — but they are priced at the top of the market, and in most cases our exclusive GF range offers a virtually identical board construction, finish and wear layer at a meaningful saving.

If you have already been quoted for a premium brand and are wondering whether there is a better value alternative that does not compromise on quality, read our guides:

Bring a sample or a quote with you and we will put it next to the equivalent GF range in the Wood Room — you can judge for yourself.

HOW IT WORKS

1. Request Your Door Code

Scan the QR code on the front of the showroom or fill in the 60-second access form on our website — you receive an instant Smart Showroom door code, no appointment needed.

2. Explore & Compare

Browse all four premium LVT brands and the Wood Room in a single visit — full-size displays, not swatches.

3. Get Expert Advice

We will help you balance look, durability, underfloor heating compatibility, budget and installation constraints.

4. Supply & Fit

Our own fitters handle the full job from preparation through to a finished floor — across Altrincham, Hale, Bowdon, Timperley and the wider WA14/WA15 area. See our LVT supply & fit pricing guide for real 2026 prices across every brand on display.

SERVING ALTRINCHAM & SOUTH TRAFFORD

Our showroom is in the heart of Altrincham at 82 Stamford New Road, WA14 1BS — a few minutes on foot from Altrincham Metrolink, Altrincham railway station, the Market House and the Downs, with on-site parking at the door. From here we cover Altrincham, Hale, Hale Barns, Bowdon, Dunham Massey, Timperley, Broadheath, Oldfield Brow, Sale and the wider WA14 and WA15 postcodes as our immediate local area.

We regularly complete projects across the area — from single-room refreshes on Oldfield Brow, to period home restorations in Bowdon, to full open-plan kitchen-diner installations in Hale and Hale Barns, to contemporary new builds off the Broadheath corridor, to rental property turnarounds in central Altrincham. Because we are on your doorstep, fitting and delivery dates are easier to coordinate, last-minute sample drops are practical, and our installers know the access quirks of the area’s narrower residential streets.

If travelling even this short distance is not convenient, we also offer a home visit service — we will bring selected samples and the measuring kit to your property. Enquire about a home visit.

FLOORING IN ALTRINCHAM – FREQUENTLY ASKED QUESTIONS

Where exactly is your Altrincham showroom?

82 Stamford New Road, Altrincham, WA14 1BS — a short walk from Altrincham Metrolink, Altrincham train station and the Market House, with on-site parking at the door.

Can I visit outside normal working hours?

Yes. Our Altrincham showroom is a 24/7 Smart Showroom — request a door code through our website or scan the QR code on the front of the showroom, and you can walk the full showroom any hour of any day, including evenings and weekends. The Smart Showroom is Grosvenor Flooring’s own concept and is the only setup of its kind in Altrincham — the single most popular reason local customers say they chose us over a traditional appointment-only retailer.

Which LVT brands do you stock?

We are an approved retailer for Amtico and Karndean, and we also carry the full Invictus, Project Floors, Harvey Maria and our own-brand GF LVT collections on permanent display. Additional brands — Elements Inspirations, Textures, Nordikka and Moduleo — are available to view by appointment. You can compare every premium brand side by side in a single visit.

Do you sell engineered wood flooring?

Yes — we have a dedicated Wood Room showroom space with the leading UK engineered wood brands and our exclusive GF range. You will find Plank, Herringbone, Chevron and Versailles formats from 10mm to 20mm thickness, including Kährs and Parador (with displays being added shortly).

Is your GF range cheaper than brands like V4, Ted Todd or Woodpecker?

In most cases yes — our exclusive GF engineered wood range offers comparable construction, finish and wear layer to those premium brands at a meaningful saving. Bring a quote or a sample of what you have seen elsewhere and we will put it directly alongside the GF equivalent so you can judge for yourself.

Do you offer supply and fit or supply only?

Both. Most Altrincham customers choose our full supply and fit service using our own experienced installers, but we are also happy to supply only if you have your own fitter. See our LVT supply & fit pricing guide for real fitted prices.

Is the flooring suitable for underfloor heating?

Most of our LVT and engineered wood ranges are UFH-compatible, but the specifics depend on the subfloor, the system type and the board construction. We will check every option in detail as part of your quote to make sure you do not end up with a floor that is not suitable.

Can I take samples home?

Yes — we do not limit sample numbers. You can take whatever you need to trial against your own lighting, furniture and paint colours at home.

VISIT US IN ALTRINCHAM

Grosvenor Flooring, 82 Stamford New Road, Altrincham, WA14 1BS — a short walk from Altrincham Metrolink, the train station and the Market House, with on-site parking at the door. Our 24/7 Smart Showroom is open any hour of any day — request your door code and visit whenever suits you. Read our guide to the Smart Showroom for how the concept works.

Prefer to speak to someone first? Get in touch three ways:

Call: 0161 706 0469
WhatsApp: 07535 325966
Email: contact@grosvenor-flooring.com