Looking for a flooring showroom near Knutsford? Grosvenor Flooring is 15 minutes from Knutsford town centre — straight out via the A50 and onto the M56 at Junction 7 — and it’s home to Cheshire’s largest selection of luxury vinyl flooring (LVT) under one roof, plus a dedicated Wood Room for engineered wood. If you’ve been looking inside Knutsford itself and haven’t found a showroom that carries the full Amtico, Karndean, Invictus and Project Floors ranges in one place, this is why Knutsford buyers come here instead.

We serve Knutsford, Mobberley, Tabley, Plumley, Lower Peover, Over Peover, Pickmere, Toft, Ollerton and the wider WA16 catchment. Whether you’re refitting a period cottage off the Tatton Estate, laying new flooring across an open-plan extension in Mobberley, or specifying for a new-build on one of the Knutsford developments off the A50, our team handles the whole project from sample selection through to a fully fitted finish — or supplies only if you’re working with your own fitter.

Our Altrincham showroom at 82 Stamford New Road, WA14 1BS is a 24/7 Smart Showroom. Request a door code through our website, walk in any hour — evenings after work, Sunday afternoons, whenever your diary actually clears. No appointment pressure, no staff hovering.

WHY KNUTSFORD CUSTOMERS CHOOSE GROSVENOR FLOORING

AMTICO FLOORING FOR KNUTSFORD HOMES

Grosvenor Flooring is an approved Amtico retailer with the full current collection on display — Amtico Signature, Amtico Spacia, Amtico Form, Amtico Access, Amtico Click Smart and Amtico First. Amtico is still the benchmark for premium LVT in the UK and it’s the brand Knutsford designers and architects most often specify for period properties around Tatton, premium new-builds off the A50, and the kitchen-diner renovations that dominate Cheshire residential work right now.

Visiting the showroom is the fastest way to see Amtico in context — planks and tiles laid at full size, stone effects placed alongside the wood effects so you can judge scale and tone against your own photographs, plus the laying patterns (herringbone, chevron, framed panels) that make Amtico different from every other LVT brand. Amtico is a request-a-price brand so pricing isn’t published online; when you get in touch with your project details, we respond the same working day.

Browse the full Amtico range, read our guide to why you should always buy Amtico from an approved retailer, or see the Altrincham-hub where to buy Amtico in Altrincham page for the full local context.

KARNDEAN FLOORING NEAR KNUTSFORD

As an approved Karndean retailer, Grosvenor Flooring carries the complete Karndean portfolio — Art Select, Knight Tile, Knight Tile Rigid Core, Palio Essenza, Van Gogh and Van Gogh Rigid Core. Karndean is the other premium LVT name Knutsford customers come in asking for, and the Amtico-versus-Karndean decision is the one most buyers genuinely end up making. Having both full ranges in one showroom saves a second trip — and usually settles the decision.

The Karndean displays let you put a Van Gogh oak plank directly next to an Amtico Signature wood plank, a Knight Tile Rigid Core sample next to an Amtico Form, the Knight Tile range next to the equivalent Amtico Spacia. That side-by-side comparison isn’t possible from photographs — and for the higher-specification Knutsford jobs where the floor is the visible anchor of a room, it matters. See our head-to-head Amtico vs Karndean guide for the full framework.

Karndean is request-a-price like Amtico — browse the full Karndean range, share your project details, and we quote same-day. For local context, the where to buy Karndean in Altrincham page covers the supply-and-fit model. If Karndean isn’t right for your project, Karndean alternative walks through the credible substitutes, and finding a Karndean approved retailer explains what approved-retailer status actually means.

INVICTUS & PROJECT FLOORS

Beyond Amtico and Karndean, we carry the full Invictus and Project Floors collections — two premium European LVT brands that have been quietly taking market share. From Invictus we stock Maximus, Maximus Click, Primus and Ultimus. Project Floors brings German-engineered construction across Wood Plank, Herringbone and Chevron collections — a favourite for Knutsford builders and architects specifying higher-traffic residential and boutique commercial schemes.

Invictus tends to be our pick for buyers wanting top-end design at a more accessible price point than Amtico Signature; Project Floors is the right answer for busier households and rental portfolios where wear-layer performance is the priority. Read our introduction to Invictus for a full range breakdown — or visit the showroom and compare all four premium LVT brands in one place.

ENGINEERED WOOD FLOORING – VISIT OUR WOOD ROOM

Real wood flooring needs to be seen in large boards, not postage-stamp samples. That’s why we built a dedicated Wood Room — a purpose-designed showroom space just for engineered wood, with our exclusive GF own-brand range laid out at full scale across every construction tier the premium brands sell. Come in with your V4, Ted Todd or Woodpecker research in hand, walk a directly-comparable GF board in daylight, and decide whether the brand premium is worth it for your specific project.

For Knutsford customers, the Wood Room is typically the deciding factor for choosing us over a closer showroom. Period properties around the Tatton Estate, new-build kitchen-diners on the Knutsford developments and large family homes off the A50 all specify engineered wood for the same reason: it’s the material choice that reads most beautifully across large open-plan runs, and the choice that has to work in natural daylight rather than showroom lighting. The Wood Room exists for exactly that decision.

You’ll find:

• The full GF engineered wood range at full scale — Cheshire-named herringbone, plank and Versailles panel collections at a meaningful saving against the premium-branded alternatives
• Plank, Herringbone, Chevron and Versailles formats from 10mm to 20mm total thickness
• Wear layers from 2mm up to 6mm top-wear for premium longevity
• Supply-and-fit for the V4 range (Heritage, Alpine, Deco, Driftwood, Tundra) plus Ted Todd and Woodpecker as approved supply-and-fit partners
• Advice on underfloor heating compatibility for the Knutsford extensions and new-build installations where UFH is standard

Read more on our Wood Room page, our best engineered wood flooring UK guide, or the GF own-brand review.

SEEN V4, TED TODD OR WOODPECKER ELSEWHERE? COMPARE THEM WITH GF

A lot of Knutsford and Mobberley customers walk into the Wood Room after seeing V4, Ted Todd or Woodpecker at a competitor showroom. Those are all legitimate premium engineered wood brands — but they’re priced at the top of the market, and in most cases our exclusive GF range offers a virtually identical board construction, top-layer thickness and finish at a meaningful saving.

If you’ve already been quoted for a premium brand and are weighing whether the premium is worth it, read our guides:

• V4 engineered wood flooring guide — the full breakdown of V4’s range and position
• V4 vs GF engineered wood flooring — technical comparison
• Ted Todd engineered wood flooring guide
• Ted Todd vs GF engineered wood
• Looking for a Ted Todd alternative?
• Woodpecker engineered wood flooring guide
• Woodpecker vs GF engineered wood
• Looking for a Woodpecker alternative?

Bring a sample or quote with you and we’ll put it next to the equivalent GF range in the Wood Room. The honest test is always in daylight, at full scale, with the premium-brand research in hand. That’s what the Wood Room is built for.

HOW IT WORKS

SERVING KNUTSFORD & THE WA16 POSTCODE

Our Altrincham showroom sits within easy reach of the WA16 postcode — 15 minutes from Knutsford via the A50 and the M56 at Junction 7. The direct route puts us closer than most Manchester-side alternatives and gives you a straightforward drive with on-site parking when you arrive.

We serve Knutsford, Mobberley, Tabley, Plumley, Lower Peover, Over Peover, Pickmere, Toft, Ollerton, Great Budworth and the surrounding villages. Typical Knutsford projects range from period cottage refurbs near Tatton, to open-plan kitchen-diner installs on the A50 developments, to whole-house specifications for new-builds across Mobberley and Tabley.

For customers across the wider Golden Triangle, we also supply and fit flooring to Wilmslow, Alderley Edge, Prestbury, Hale, Bowdon, Macclesfield, Poynton, Lymm, Northwich and Altrincham itself.

If travelling isn’t convenient, we also offer a home visit service — we’ll bring selected samples and the measuring kit to your WA16 property. Enquire about a home visit.

FLOORING IN KNUTSFORD – FREQUENTLY ASKED QUESTIONS

Do you have a showroom in Knutsford?

Our showroom is in Altrincham at 82 Stamford New Road, WA14 1BS — 15 minutes from Knutsford via the M56 and A50. We cover the whole WA16 postcode for supply and fit, and we offer home visits if you’d rather we come to you.

Can I visit the showroom outside normal working hours?

Yes. Our Altrincham showroom is a 24/7 Smart Showroom — request a door code through our website and you can walk the full showroom any hour of any day, including evenings and weekends. Popular with Knutsford customers who’d rather browse quietly after work than book a daytime appointment.

Which LVT brands do you stock?

We’re an approved retailer for Amtico and Karndean, and we also carry the full Invictus, Project Floors and Brampton Chase collections — all on display at full size. You can compare every current premium LVT brand side by side in a single visit.

Do you sell engineered wood flooring?

Yes — we have a dedicated Wood Room showroom space with our GF own-brand range laid out at full scale, plus supply-and-fit partnerships for the leading UK engineered wood brands (V4, Ted Todd, Woodpecker). You’ll find Plank, Herringbone, Chevron and Versailles formats from 10mm to 20mm thickness.

Is your GF range cheaper than V4, Ted Todd or Woodpecker?

In most cases yes — our exclusive GF engineered wood range offers comparable construction, top-layer thickness and wear layer to those premium brands at a meaningful saving. Bring a quote or a sample of what you’ve seen elsewhere and we’ll put it directly alongside the GF equivalent so you can judge for yourself.

Do you offer supply and fit or supply only?

Both. Most Knutsford customers choose our full supply and fit service using our own experienced installers. We’re also happy to supply only if you have your own fitter — delivered to your WA16 address with the cut sheets, ancillaries and adhesives your installer will need.

Is the flooring suitable for underfloor heating?

Most of our LVT and engineered wood ranges are UFH-compatible, but the specifics depend on the subfloor, the system type and the board construction. We’ll check every option in detail as part of your quote so you don’t end up with a floor that isn’t suitable.

Do I need to book an appointment?

No — the Smart Showroom is self-access with a door code. Request the code through our website and turn up whenever suits. For home visits, get in touch and we’ll book in a visit.

Can I take samples home?

Yes — we don’t limit sample numbers. Take whatever you need to trial against your own lighting, furniture and paint colours at home.

VISIT US FROM KNUTSFORD

Grosvenor Flooring, 82 Stamford New Road, Altrincham, WA14 1BS. 15 minutes from Knutsford via the M56 (Junction 7) and A50, with on-site parking. Our 24/7 Smart Showroom is open any hour of any day — request your door code and visit whenever suits. Prefer to speak to someone first? Call 0161 706 0469 or get in touch.