V4 vs Ted Todd Engineered Wood Flooring

V4 and Ted Todd are both UK premium engineered wood brands but they sit in very different specification territories. V4 is UK-made from Woking, efficient on UK delivery with a leaner 4-collection stocked range at Grosvenor and a 35-year domestic warranty across the range. Ted Todd is UK-based from Warrington, runs a broad range across engineered wood, solid wood, antique wood and reclaimed wood and owns the antique-and-reclaimed corner of the UK premium market that V4’s factory-produced catalogue does not compete in. This guide is the honest side-by-side across construction, warranty, price ladder, herringbone offer and where each brand wins in a real project.

Key takeaways

Both brands are UK-made. V4 from Woking, Ted Todd from Warrington. Different positioning within UK premium: V4 delivers factory-produced modern engineered oak with published pricing; Ted Todd delivers factory-produced engineered wood alongside antique and reclaimed at prices quoted per project.
V4 wins uniquely on published UK prices and the 35-year domestic warranty framework. Ted Todd wins uniquely on antique and reclaimed material specifications and the Cheshire Design Centre in Warrington.
V4 is supply-only through Grosvenor at published UK price with samples available direct through us across the four stocked collections. Ted Todd is available through Grosvenor on a supply-and-fit for projects in the Altrincham area; we don’t hold Ted Todd samples in the Wood Room.
For buyers in the Altrincham area considering Ted Todd because of the Warrington Design Centre proximity, our Ted Todd Warrington alternative guide covers the direct cross-shop.
Both brands are UFH-compatible across their engineered wood ranges. Ted Todd’s antique and reclaimed lines carry different UFH considerations that need product-specific verification at spec time.

V4 and Ted Todd at a Glance

Axis	V4	Ted Todd
Country of origin	UK (Woking)	UK (Warrington)
Positioning	Factory-produced modern premium engineered oak	UK premium across engineered, solid, antique and reclaimed
UK range depth	4 stocked collections at Grosvenor (around 60 products)	Broad range across four categories with multiple sub-brands
Collections and signature specifications	Alpine, Deco (flat published pricing plank + herringbone), Driftwood (5G click), Tundra (chevron flagship at the published price)	Antique (genuinely reclaimed), Woodworks (accessible tier), Legacy Floors, place-name products (Sherwood, Husk, Petworth)
Warranty (typical residential)	35 years domestic across the range	25 years residential on main engineered range; antique and reclaimed carry separate terms
Entry price (supply-only)	Alpine published pricing	Quote-based across Woodworks tier
Flagship price (supply-only)	Tundra Chevron Smoked Oak published pricing	Antique and Reclaimed at bespoke pricing
Herringbone offer	V4 Deco Herringbone at published pricing flat	Multiple herringbone products including Husk Herringbone
Antique and reclaimed offer	Not fielded	Antique and Reclaimed lines using genuinely reclaimed oak material
Supply through Grosvenor	Approved retailer, supply-only across UK, supply-and-fit for Altrincham area, samples direct through us across four collections	Supply and fit available in Altrincham on request

Where V4 Wins

Published UK published pricing. Every V4 product carries a per-m2 supply-only rate. Ted Todd operates on prices quoted per project which is standard for the brand but means comparison shopping requires a project-specific quote from a Ted Todd retailer. V4 pricing is in our V4 flooring prices guide.

35-year domestic warranty across the range. V4’s headline warranty is materially longer than Ted Todd’s 25-year residential positioning on the main engineered range. On long-hold family homes and buyer conversations where warranty length is decisive, V4’s 35-year framework reads stronger on paper.

Direct UK delivery from Woking. V4 ships direct from Woking with UK mainland delivery included in the supply-only price. Ted Todd operates through approved retailer channels which typically carries additional handling and lead time considerations at project spec time.

Deco’s flat-pricing plank-and-herringbone match. V4 Deco delivers 19 designs across plank and herringbone at a flat published pricing supply-only. That price consistency (no premium for herringbone over plank within Deco) is unusual in the UK premium market. Ted Todd’s herringbone products carry prices quoted per project that varies by collection. Detail in our V4 Deco collection guide.

Tundra Chevron flagship at published pricing. V4 Tundra Chevron at published pricing supply-only for Smoked Oak (the published price across the coloured chevrons) is a dedicated chevron 45 degrees flagship product. Ted Todd’s chevron offer is available across the range at prices quoted per project but not with V4 Tundra Chevron’s specific flagship-chevron positioning. Detail in our V4 Tundra collection guide.

Cleaner catalogue to spec. Four stocked collections at Grosvenor (Alpine, Deco, Driftwood, Tundra) is easier for a designer or buyer to comprehend than Ted Todd’s multi-sub-brand range. For projects where specification clarity matters, V4’s leaner catalogue resolves the shortlist quickly.

Where Ted Todd Wins

Antique and reclaimed uniqueness. Ted Todd is the reference UK premium brand for genuinely reclaimed oak flooring and factory-produced antique aesthetic on real historical material. V4’s factory-produced range does not compete in this territory. For projects where the client brief specifies reclaimed material or genuine antique character, Ted Todd wins uniquely.

UK Warrington production and Cheshire Design Centre. Ted Todd’s Cheshire Design Centre in Warrington is the UK’s most established engineered wood specifier destination outside London. For projects with buyers already visiting the Cheshire Design Centre, Ted Todd’s local presence and specification support are genuine differentiators. See our Ted Todd Warrington alternative guide for context.

Established British specifier brand. Ted Todd sits at the heart of UK interior-design-led specifications for period property, country house restoration and heritage-adjacent modern residential. The place-name product vocabulary (Sherwood, Petworth, Husk, Margaret Street, Sugar Cane, Raw Cotton, Paperback, Fleece, Clevedon) delivers a British design language that resonates strongly in these project types.

Solid wood alongside engineered. Ted Todd fields solid wood flooring alongside engineered on projects where the brief calls for solid rather than engineered specification. V4 is engineered wood only. For solid-wood-first specifications Ted Todd wins.

Woodworks tier accessibility. Ted Todd’s Woodworks sub-brand delivers accessible-premium engineered oak alongside the flagship antique and reclaimed positioning. For buyers who want the Ted Todd brand name at a specification tier below the antique flagship, Woodworks resolves that. Full context in our Ted Todd engineered wood flooring guide.

The Supply Difference: How to Buy Each Brand

V4 at Grosvenor. Approved retailer supplying the full four-collection stocked line-up at published UK price. Supply-only orders ship direct from Woking with UK mainland delivery included. Supply-and-fit available for Altrincham, Manchester and Cheshire. V4 samples available direct through Grosvenor across all four stocked collections. Full detail in our V4 engineered wood flooring guide.

Ted Todd at Grosvenor. Ted Todd is available through Grosvenor on a supply-and-fit service in the Altrincham area. Grosvenor Flooring supports Ted Todd projects through supply-and-fit for projects in the Altrincham area where a customer has a existing Ted Todd retailer quote, most commonly from the Cheshire Design Centre in Warrington. We quote supply and fit against your specification using our regular team of fitters. Full detail in our Where to buy Ted Todd in Altrincham guide.

Cross-Shop by Aesthetic Direction

Contemporary UK-Made Design-Led Residential

V4 wins on published pricing and warranty length. V4 Alpine, V4 Deco and V4 Tundra all deliver UK-made factory-produced premium engineered oak at published published pricing with the 35-year warranty framework. Ted Todd Woodworks delivers a similar tier at prices quoted per project.

Period Property and Heritage Restoration

Ted Todd wins clearly. Antique and Reclaimed lines using genuinely historical oak material and the Cheshire Design Centre specifier support pair with heritage restoration briefs in ways V4’s factory-produced catalogue cannot match.

Chevron Flagship

V4 wins clearly. V4 Tundra Chevron is a dedicated flagship chevron 45 degrees product at published UK pricing. Ted Todd’s chevron products are available but not with V4 Tundra Chevron’s flagship-chevron positioning.

Design-Led Flat-Pricing Plank + Herringbone

V4 Deco wins uniquely. 19 designs at flat published pricing supply-only across plank and herringbone with no format premium is a specification framework Ted Todd does not replicate.

Herringbone Cross-Shop

V4 Deco Herringbone at published pricing supply-only delivers UK-made factory-produced herringbone at design-led tier with the 35-year warranty. Ted Todd’s herringbone products including Husk Herringbone deliver UK-produced positioning at prices quoted per project. For published-price factory-produced herringbone V4 wins. For heritage-restoration herringbone with Ted Todd brand credibility on antique-adjacent character Ted Todd wins. Full V4 herringbone context in our V4 herringbone flooring hub.

Fitted Project Pricing Comparison

Both brands’ fitted-project pricing is quoted per project against the specific room, subfloor and format. V4 supply-only pricing prices are published across the range; fitting is added on top against your project brief. Ted Todd does not publish published pricing and fitted-project totals can be quoted against your specific brief or any existing Ted Todd retailer quote you have for projects in the Altrincham area. Full pricing framework in our engineered wood installation cost guide.

Pick This When

Pick V4 when the project needs UK-made factory-produced engineered oak with published UK price pricing, the 35-year warranty framework is a decisive factor, Deco’s flat published pricing plank-and-herringbone specification fits the design brief, chevron 45 degrees on Tundra is the target spec or a simpler four-collection catalogue resolves the specification quickly.

Pick Ted Todd when the project brief includes genuinely reclaimed oak or antique material specification, heritage restoration and period property aesthetic is central, the Cheshire Design Centre in Warrington is already part of the specifier journey, solid wood alongside engineered wood is needed in the specification, or the Ted Todd brand’s UK British-specifier credibility is a decisive factor.

For buyers who have visited the Ted Todd Warrington Design Centre and want to compare against Grosvenor’s local supply-and-fit alternative see our Ted Todd Warrington alternative guide.

Frequently Asked Questions

Which is better, V4 or Ted Todd?

Neither. Both are UK premium brands with defining strengths in different specification territories. V4 wins on published pricing, 35-year warranty, direct UK delivery and flagship chevron positioning. Ted Todd wins on antique and reclaimed uniqueness, UK Warrington production and Cheshire Design Centre presence, solid wood alongside engineered and heritage-restoration brand credibility.

Do you sample Ted Todd at the Wood Room?

No. Ted Todd is available through Grosvenor as a supply-and-fit service in the Altrincham area rather than a stocked range. For Ted Todd samples buyers typically visit the Cheshire Design Centre in Warrington.

Which brand is better for period property refurbishment?

Ted Todd for genuine reclaimed and antique material specifications. V4 does not compete in the reclaimed material territory but does deliver factory-produced premium engineered oak that specifies well in modern residential extensions and refurbs.

Which is cheaper?

V4 across published-price comparison. Ted Todd’s antique and reclaimed lines carry prices quoted per project that typically sits above V4’s flagship pricing but the two ranges target different specification project types.

Are both brands made in the UK?

Yes. V4 from Woking, Ted Todd from Warrington.

Can I buy V4 samples at Grosvenor?

Yes. V4 samples available direct through Grosvenor across the four stocked collections (Alpine, Deco, Driftwood, Tundra). Visit the Altrincham Wood Room 24/7 via smart-lock access.

Which brand is better for herringbone?

V4 at published pricing (Deco Herringbone published pricing supply-only). Ted Todd for heritage-restoration herringbone with Ted Todd brand credibility on antique-adjacent character (Husk Herringbone).

Ready to Specify?

For V4 supply-only or supply-and-fit send your enquiry with the target collection or product. For Ted Todd supply-and-fit send us your specification along with any existing Ted Todd retailer quote and we’ll price supply and fit for projects in the Altrincham area.