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Where to Buy Invictus Flooring in Chester

Published 31 October 2026 · Updated 3 November 2026

Blake WilliamsReviewed by Blake Williams, Operations Director

Grosvenor Flooring supplies and fits all four Invictus luxury vinyl ranges in Chester. If you have seen Invictus mentioned by a builder or interior designer and want to know more, this guide explains what it is, what it costs to have fitted and how to see it before you buy.

Where to buy Invictus in Chester – Grosvenor Flooring

Every Chester job begins with a free visit from Blake Williams, our Operations Director. Blake was born and raised in Chester and lives in Tarvin. He surveys the rooms, checks the subfloor and gives you a written price before anything is ordered.

What Is Invictus?

Invictus is a Belgian-engineered LVT brand. It is less well known than Amtico or Karndean, but floor for floor the build quality stands comparison with both and the price is usually sharper. That combination is why we added it to our range.

Every Invictus floor is waterproof, so it can go in kitchens, bathrooms and utility rooms. All four ranges work with wet or electric underfloor heating up to a surface temperature of 27 degrees. Our introduction to Invictus covers the brand’s background.

Matching Invictus to a Chester Home

A Hoole terrace with a long narrow hall often suits Maximus in a herringbone, which makes the space feel wider. An open-plan kitchen in a newer house in Upton might go for Ultimus because it is the toughest of the four. A rented flat near the city centre is a natural home for Primus or Maximus Click, which keep costs down without looking cheap. Our Invictus herringbone guide shows the patterned options.

Fitting Invictus in Chester

For the glue-down ranges, the subfloor matters more than anything. Chester’s older houses often have timber boards that need overlaying with ply, or concrete that needs a smoothing compound before the floor can go down. Maximus Click is more forgiving and can go over most existing hard floors with less work, which is handy upstairs or for a fast turnaround.

Blake decides what each room needs when he visits and the cost is in your quote from the start. The floor is then laid by a regular team of fitters we know and trust. The Invictus floor fitter page sets out the process in more detail.

Blake’s Visit

Blake will measure every room, look at how the space is used and talk you through which range suits it. He qualified as an accountant at Baker Tilly before joining the family business, so his quotes list every item clearly. Jobs of any size are welcome, from one cloakroom to a whole house. Contact us with your postcode and the rooms involved.

See Invictus Next to Amtico and Karndean

The four ranges are laid out at our Altrincham showroom, 82 Stamford New Road, roughly 45 minutes from Chester via the M56. It is a 24/7 Smart Showroom, so request a door code and call in at a time that suits you.

The best thing about the visit is the comparison. Invictus sits in the same room as Amtico, Karndean and our GF range, so you can line up floors with the same wear layer and judge the differences for yourself.

Invictus Prices in Chester

At the same wear layer, Invictus usually costs less than Amtico or Karndean. The fitted total also depends on your rooms. Older Chester properties tend to need more preparation. Glue-down takes longer than click. Herringbone takes longer than straight planks. Thresholds and removing an existing floor add to the job as well.

Blake lists each part separately in his written quote. Our Invictus prices guide explains the cost factors.

How Invictus Lines Up Against the Big Two

Primus is the rough equivalent of Karndean Knight Tile or Amtico First. Maximus compares with Karndean Van Gogh or Amtico Spacia. Ultimus is up against Karndean Art Select. Amtico and Karndean offer more designs and more laying patterns, while Invictus wins on price. Our Invictus vs Karndean guide goes into detail. You can also read where to buy Amtico in Chester and where to buy Karndean in Chester.

Where We Fit Invictus

We cover the whole city, including Handbridge, Curzon Park, Boughton, Hoole and Upton, plus villages such as Huntington, Mickle Trafford and Tattenhall. Blake lives just outside the city in Tarvin, so a visit is easy to arrange.

Beyond Chester we fit in Tarporley, Frodsham, Northwich and across the Wirral, where our guide to buying Invictus on the Wirral has the local details. Our flooring in Chester and flooring in Cheshire pages cover everything else we fit.

Comparing Invictus With GF

Our own GF range is matched to Invictus design by design. The Invictus alternative guide and our GF vs Invictus comparison show the closest pairs. GF samples are free.

Blake Williams, Operations Director at Grosvenor Flooring

About the reviewer

Blake Williams

Operations Director, Grosvenor Flooring

Blake runs our supply and fit service and carries out every home visit himself. He grew up in Chester and lives in Tarvin, so he knows Cheshire homes well.

More about Blake →

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Frequently Asked Questions

Where can I buy Invictus flooring in Chester?

Grosvenor Flooring supplies and fits all four Invictus ranges across Chester. Blake Williams visits your home and the full range is on display in Altrincham.

Is Invictus a good brand?

Yes. It is a Belgian-engineered LVT with build quality that compares well with Amtico and Karndean at the same wear layer. It usually costs less.

Which Invictus range is the most hard-wearing?

Ultimus. It has a 0.7mm wear layer, the thickest of the four, so it is the one to choose for a busy kitchen or hallway.

Can Invictus go in a bathroom?

Yes. Every Invictus range is waterproof, so bathrooms, en suites and utility rooms are all fine.

Is Invictus suitable for underfloor heating?

Yes. All four ranges work with wet and electric systems up to a 27 degree surface temperature. The glue-down ranges transfer heat best.

Is there an Invictus fitter in Chester?

Yes. We fit Invictus across the CH1 to CH4 postcodes and the surrounding villages, using a regular team of fitters we know and trust.

Do I need to go to the showroom?

No. Many customers decide after Blake’s visit. The showroom is open around the clock with a door code if you want to see the floors laid out.

Are Invictus samples free?

No, but every Invictus range is on full-size display in our showroom. Free samples are available on our own GF floors.

Further Reading